Who Are Your Customers
Do you know them? Can you define them? How do they react and interact with your products and services?
Knowing them is imperative to your business. It is the first step in crafting a message to reach them.
At Octane, we help you develop the marketing message and strategies to reach new customers and prospects. Consider us your Marketing Department!
With some basic consumer research, we help you define and market to your best prospects and customers. We review your product and service mix. And we discuss your sales data, profitability and the methods you employ for customer service and retention.
We also review all the unique ways you bring your products and service to market. What distinguishes you from your competition? What makes your business unique? Why should anyone buy from you? Answering these questions becomes the basis for crafting your message.
Because your marketing message is so important, we don't believe the latest marketing fad is a marketing strategy. Forget all those fly-by-night companies calling you for that "next great advertising opportunity." We're not that company - you deserve better.
Our position is that the best approach for reaching your prospects and customers is through a blended marketing approach. Internet marketing may be the best choice for your message at certain times; direct mail may work better at other times.
But even better, using multiple marketing channels to send your message typically results in your brand staying "front and center" in the minds of your audience. Our experience is that a blended marketing approach works best.
When you understand the benefits of reaching your audience with a blended marketing approach, the next step is to discuss the actual mix of marketing channels. Typically, your website serves as the primary platform for communicating with your audience, but that's just a starting point. Adding multiple forms of customer contact will give your marketing message some added dimension.
To complement you website, your marketing mix should include a combination of methods - social marketing (facebook, twitter), search engine marketing, video marketing, traditional marketing and more. At Octane, our job is to put it all together in the perfect mix for your business and audience.
Octane serves business owners in Marietta GA and metro Atlanta. Our location and work history make us very knowledgeable about events, trends and marketing in our local area.
But we also serve businesses outside of metro Atlanta. With clients from Jacksonville Fl to southern California, we're not constrained by geography. Our business is open to you, no matter where you call home.
When you're ready to reach out, feel free to call us, or just stop by the office! We welcome the opportunity to answer your questions and meet you in person. We're ready to work with you.
Team Octane is creative and experienced! Our creative talent and knowledge covers many years of real world business experience and ownership. We have experienced advertising and marketing professionals, along with talent from a variety of other industries. Our broad business view helps us to see your business in a bigger picture - not just through a marketing lens.
Octane is user-friendly, too. We won't overwhelm you with technical language or jargon. We want to communicate with you plainly and with purpose. Don't be intimidated by agencies with complicated websites that no one can understand. Our goal is simple - to craft your unique marketing message so that you can grow your business.
So if you're ready to market your business professionally and take it to the next level, contact Octane today. We would like to learn more about your business and what we can do to make your business more successful.
To reach out, ask a question or learn more, feel free to give us a call or use our handy contact form.
And stay up-to-date with Octane; get the latest marketing news and trends important to your business. Simply scroll down to the orange bar below and submit your email address. You'll be in the loop!
We are driven, creative, and fun professionals.
We are always looking for talented people that like to do what they do best. Send your résumé and cover letter to tommy@theoctaneagency.com. Tell us why you're a great fit for a small but growing agency in Marietta. We wear a lot of hats here and everyday is a little different.
Give us a call at 770-853-9625 today.