ChatGPT: Should Your Business Use It?

By Grace on Monday, March, 6th, 2023 in Marketing. No Comments

There is currently big buzz about an AI content bot called ChatGPT. Is it something you can utilize in your business marketing? We think so! Here is some basic info about this new tool and how you can use it. What is it? ChatGPT is a free, open-source artificial intelligence chatbot. It utilizes text from […]

How Will 2023 Change Marketing for Your Small Business?

By Grace on Wednesday, January, 4th, 2023 in Marketing. No Comments

Happy New Year from The Octane Agency! We love kicking off the year with our predictions in Digital Marketing. The evolution of the digital space has been changing at an ever-increasing pace. Here are a few things we think you will be seeing in 2023. Creators Marketplace use skyrockets If your business wants to interact […]

How to Optimize Your Business Website for Visual Search

By Grace on Thursday, December, 1st, 2022 in Octane Blog. No Comments

Google made some big changes to the search engine recently.  Will the changes affect how your business operates online? One of the big changes is Google Lens, which allows people to search using screenshots and photos. It is part of how online search is evolving. And is a great opportunity to gain more organic traffic from […]

Is Clubhouse the Key to Your Social Media Strategy?

By Grace on Wednesday, November, 2nd, 2022 in Octane Blog. No Comments

If you are looking for a new way for your small business to interact with customers in a meaningful way – take a look at Clubhouse.  What is it? Clubhouse is a relatively new and growing app that utilizes a simple medium – audio. Think of it as an online version of talk-radio. Only, anyone […]

Is Your Small Business Ready for Google Analytics 4?

By Grace on Sunday, October, 2nd, 2022 in Octane Blog. No Comments

A reprieve for small business owners making the switch to the new Google Analytics 4 (GA4). Google has moved back the sunset date for its previous product, Google Universal. But, if you are handling the marketing at your small to midsize business, it is time to start making the shift to GA4. While you still […]

Should Business Leaders Make Political Statements?

By Grace on Friday, September, 16th, 2022 in Octane Blog. No Comments

Does it seem like lately more and more companies are publicly taking sides in political debates? We think so too. Many business leaders have been weighing in on their political opinions in very public ways. And often, these public statements have both positive and negative reactions from the public. So, if you are a small […]

Marketing in a Downturn

By Grace on Monday, August, 8th, 2022 in Octane Blog. No Comments

Right now, slower economic growth, rising inflation, and increasing interest rates, means there is no question that there is uncertainty in the US Economy. We know that uncertainty can create fear for some business owners and we understand! But, economic shifts can also be great opportunities for refocus. Here are some suggestions we have for […]

Heat Up Your Small Business Marketing This Summer

By Grace on Monday, July, 4th, 2022 in Octane Blog. No Comments

It might be hot, but you can still make the most of it with some cool marketing projects this month! Summer is a great time for a small business marketing campaign. Here are four of our favorite summer marketing ideas. Get Involved in a Community Event. Your town is probably having a 4th of July […]

Get Google Reviews

By Grace on Wednesday, June, 8th, 2022 in Marketing,Octane Blog. No Comments

Can a Lack of Reviews Kill Your Business? “Octane made getting Google reviews a breeze. Prior to their solution we had a manual and tedious way of attempting to get Google Reviews. Now it seems like 4 & 5 star Google reviews come in every week. And we don’t have to solicit our clients!”- -a […]

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