Social messaging apps are one of the most utilized tools on the web. According to Gartner, messaging will account for 60% of custo...

Affiliate Marketing is growing in social media marketing. The truth is, it’s a new spin on an old idea: that ordinary people...

Online reviews give customers power to provide rapid and direct feedback to your business. While this can be great news for your s...

One of the most important aspects of online marketing is brand management. Brand Management is building positive associations with...

Should your business use live video for marketing? Live video is an emerging marketing trend that creates a powerful online connec...

Online user communities are a great way to foster customer loyalty. What is a user community? A social media group that is created...

If you are over 30 and don’t have teenagers at home, there is a chance you have never heard of TikTok. It is now one of the most...

You can drive customers to your website by providing information your customers are searching online. That is why content blogs ar...

Happy New Year from Octane! 2020 is going to be an exciting year for online marketing. As technology evolves – we are moving wit...

Accessibility is currently a hot button issue in web development. Recent lawsuits have created awareness of an issue that was most...