Happy New Year from Octane!

2020 is going to be an exciting year for online marketing. As technology evolves – we are moving with it.

Here are four things you can expect to see this year:

1. Customer experience will be a priority.

2020 customers want more than deals and convenience. They want a great experience with a company. In fact, 7 in 10 customers are willing to pay more for good customer service, according to American Express. This means that marketing extends to the entire company – online presence, digital access, customer service and a great product or service. Companies that are able to provide a good experience to their customers are rising above the rest because happy customers go online and let people know!

2. Voice Search will continue to grow.

As more and more people use voice search tools like Siri, Alexa, and Coranta, online marketing is changing too. Websites are becoming more conversational. Information is changing from written to spoken styles. For more info on how online marketing is evolving with Voice Search, check out this article on our blog.  

3. Artificial Intelligence will expand.

The technology of AI is growing at a rapid rate. Companies are already widely using chat-bots and targeted advertising. 2020 could be the year when AI moves into the curation of content, automatic analytics, and email. For example, an algorithm could map a customer’s online behavior (search history, wish lists, location, etc.) and then create a personalized email related to it.

4. Video marketing will dominate.

We already know that video is an extremely effective tool.  This year, expect to see new and innovative ways companies will use video to attract and engage customers.

It may be changing fast, but online marketing does not have to feel like the Wild West. Contact us at the “Reach Out” link for information.


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