New Project

1 Overview

2 Type of Project

3 Success Criteria

4 Review

Overview
Are you trying to sell a product or service?
What is your target market?
Will you provide us with content, or will you need some of our content creation services?
Which of the following will you supply us with?
- Content/Copywriting
- Logo
- Photography
- Illustrations
- Video
Do you have a marketing plan?
Is any of your advertising covered by co-op money?
Requirements, Constraints, and Deliverables
What technical or IT requirements should we be aware of?
Do we need to follow any brand standards?
What industry specific regulations or legal requirements should be aware of?
For example, some industries have to comply with OSHA, HIPAA or other industry-specific laws.

Success Criteria
What are your overall goals? What are your pain points or marketing challenges?
For Example: You may want to acquire new customers, increase brand awareness for a specific demographic or reduce support calls.
What is your single most important goal?
How will you judge a successful project?
This is usually a quantitative objective such as improved sales rates or higher ranking on search engines.

Overview