Are Fake Reviews Harming Your Small Business?

By Grace on Monday, October, 9th, 2023 in Octane Blog. No Comments

Fake reviews could soon be illegal. If you have noticed a lot of fishy reviews on websites like Amazon, Google, Facebook and Yelp, you are not alone. The United States Public Interest Research Group (PIRG) estimates that 30 to 40 percent of online reviews are fake. But, there may be good news on the horizon […]

Is Your Business Ready for 2021 Marketing?

By Grace on Monday, January, 4th, 2021 in Development,Marketing. No Comments

We are (finally) in the year 2021! The pandemic forced many people to begin doing business online last year. And that accelerated changes to the online marketing landscape.  With all of these changes, is your business ready to market online in 2021? Let’s take a look at five things your marketing team should do this […]

Customer Retention and Your Bottom Line

By Grace on Tuesday, October, 6th, 2020 in Marketing. No Comments

What is Customer Retention? It is keeping your customers loyal to your business. It is all about building a great relationship with your customer. Your business creates value in their lives and so they trust you with their money. And these customers will not only keep coming back, but they will likely bring others along […]

Adapting Your Marketing Strategy after COVID-19

By Grace on Friday, September, 4th, 2020 in Marketing. No Comments

Digital marketing is a rapidly changing industry. And because people have been forced to operate in the digital world during the COVID-19 pandemic, this transformation has accelerated rapidly. Why is online marketing changing so quickly? Because more and more of us are working, shopping and educating using online platforms.  Advertisers realize they must reach us […]

On Social Media, Authenticity is Key

By Grace on Thursday, November, 1st, 2018 in Octane Blog,Social Media. No Comments

We all know marketing and advertising are making a rapid shift to the world of social media. That gives consumers more access to information than ever.  There is one thing that consumers using social media prize more than anything else — authenticity. A recent survey shows that 86% of consumers say authenticity is important when […]

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