What marketing trends can your business expect for 2022? 

By Grace on Monday, January, 10th, 2022 in Marketing. No Comments

The past two years, 2020 and 2021, have completely reshaped the online marketplace. The global pandemic made people dependent on ecommerce much more quickly than most experts anticipated. But we are only now beginning to get a full picture of what those shifts in behavior mean for customers. Here are a few things we think […]


Is Your Business Ready for 2021 Marketing?

By Grace on Monday, January, 4th, 2021 in Development,Marketing. No Comments

We are (finally) in the year 2021! The pandemic forced many people to begin doing business online last year. And that accelerated changes to the online marketing landscape.  With all of these changes, is your business ready to market online in 2021? Let’s take a look at five things your marketing team should do this […]


Using Live Video to Attract Online Customers

By Grace on Monday, November, 2nd, 2020 in Octane Blog. No Comments

Should your business use live video for marketing? Live video is an emerging marketing trend that creates a powerful online connection between you and your customers. It feels authentic because it is often less polished and more unpredictable. So, it creates a sense of immediacy that cannot be found in pre-edited online videos.   Sounds great, […]


Customer Retention and Your Bottom Line

By Grace on Tuesday, October, 6th, 2020 in Marketing. No Comments

What is Customer Retention? It is keeping your customers loyal to your business. It is all about building a great relationship with your customer. Your business creates value in their lives and so they trust you with their money. And these customers will not only keep coming back, but they will likely bring others along […]


Adapting Your Marketing Strategy after COVID-19

By Grace on Friday, September, 4th, 2020 in Marketing. No Comments

Digital marketing is a rapidly changing industry. And because people have been forced to operate in the digital world during the COVID-19 pandemic, this transformation has accelerated rapidly. Why is online marketing changing so quickly? Because more and more of us are working, shopping and educating using online platforms.  Advertisers realize they must reach us […]


Should your business market on TikTok?

By Grace on Tuesday, March, 3rd, 2020 in Octane Blog. No Comments

If you are over 30 and don’t have teenagers at home, there is a chance you have never heard of TikTok. It is now one of the most popular social media apps in the world. And, it is especially popular among young adults. And that means it is an important frontier for marketers. Here are […]


Will Voice Search Change Your Marketing Strategy?

By Grace on Monday, November, 4th, 2019 in SEO. No Comments

If new statistics are correct, you probably spoke with Siri, Alexa, Google Home, Cortana or another voice assistant recently. As a local Atlanta business owner, could voice search technology affect your online marketing strategy? Voice search is probably the way of the future. And Octane can help you optimize your website for voice technology. New […]


Five Ways to Optimize Your Online Brand

By Grace on Tuesday, September, 17th, 2019 in Marketing,Octane Blog,Social Media. No Comments

Creating a recognizable brand is key to online marketing. It requires intentionality on your online and social media platforms. Here are Octane’s four tips for forming your brand: 1. Know yourself What is your company culture? Are you a fun-loving company? Homey and dependable? Serious and professional? Your online voice should reflect the good or […]


In Online Marketing, Email Is Still King

By Grace on Wednesday, May, 1st, 2019 in Marketing,Octane Blog. No Comments

While the focus in online marketing has certainly shifted toward social media… email is still king! Social media use is growing fast. It is a marketing medium that cannot be ignored.  But, here are 5 reasons why we think you should stick with email too: More people have it. It is true that social media […]


Why We Love Medium Sized Business Marketing

By Octane on Sunday, November, 11th, 2012 in Octane Blog. No Comments

Octane Marketing Solutions loves medium sized business marketing because frankly it’s exciting to us. It is exciting to see our customers get new sites (and mobile ones too) and get fresh results and move up the Google ladder. And as a creator and distributor of original social media content we love the results, new customers and more interaction. […]

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