By Grace on Wednesday, July, 5th, 2023 in Design. No Comments
Ever wonder what we use behind the scenes at Octane to make our websites sleek and fast? When we build a website, we use the WordPress Content Management System (CMS). And now, when we build a website, we exclusively use the GeneratePress theme. GeneratePress is a WordPress Theme. We moved to GeneratePress a few years […]
By Grace on Wednesday, January, 4th, 2023 in Marketing. No Comments
Happy New Year from The Octane Agency! We love kicking off the year with our predictions in Digital Marketing. The evolution of the digital space has been changing at an ever-increasing pace. Here are a few things we think you will be seeing in 2023. Creators Marketplace use skyrockets If your business wants to interact […]
By Grace on Monday, January, 10th, 2022 in Marketing. No Comments
The past two years, 2020 and 2021, have completely reshaped the online marketplace. The global pandemic made people dependent on ecommerce much more quickly than most experts anticipated. But we are only now beginning to get a full picture of what those shifts in behavior mean for customers. Here are a few things we think […]
By Grace on Monday, January, 4th, 2021 in Development,Marketing. No Comments
We are (finally) in the year 2021! The pandemic forced many people to begin doing business online last year. And that accelerated changes to the online marketing landscape. With all of these changes, is your business ready to market online in 2021? Let’s take a look at five things your marketing team should do this […]
By Grace on Monday, November, 2nd, 2020 in Octane Blog. No Comments
Should your business use live video for marketing? Live video is an emerging marketing trend that creates a powerful online connection between you and your customers. It feels authentic because it is often less polished and more unpredictable. So, it creates a sense of immediacy that cannot be found in pre-edited online videos. Sounds great, […]
By Grace on Tuesday, October, 6th, 2020 in Marketing. No Comments
What is Customer Retention? It is keeping your customers loyal to your business. It is all about building a great relationship with your customer. Your business creates value in their lives and so they trust you with their money. And these customers will not only keep coming back, but they will likely bring others along […]
By Grace on Friday, September, 4th, 2020 in Marketing. No Comments
Digital marketing is a rapidly changing industry. And because people have been forced to operate in the digital world during the COVID-19 pandemic, this transformation has accelerated rapidly. Why is online marketing changing so quickly? Because more and more of us are working, shopping and educating using online platforms. Advertisers realize they must reach us […]
By Grace on Tuesday, March, 3rd, 2020 in Octane Blog. No Comments
If you are over 30 and don’t have teenagers at home, there is a chance you have never heard of TikTok. It is now one of the most popular social media apps in the world. And, it is especially popular among young adults. And that means it is an important frontier for marketers. Here are […]
By Grace on Monday, November, 4th, 2019 in SEO. No Comments
If new statistics are correct, you probably spoke with Siri, Alexa, Google Home, Cortana or another voice assistant recently. As a local Atlanta business owner, could voice search technology affect your online marketing strategy? Voice search is probably the way of the future. And Octane can help you optimize your website for voice technology. New […]
By Grace on Tuesday, September, 17th, 2019 in Marketing,Octane Blog,Social Media. No Comments
Creating a recognizable brand is key to online marketing. It requires intentionality on your online and social media platforms. Here are Octane’s four tips for forming your brand: 1. Know yourself What is your company culture? Are you a fun-loving company? Homey and dependable? Serious and professional? Your online voice should reflect the good or […]
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