By Grace on Wednesday, July, 5th, 2023 in Design. No Comments
Ever wonder what we use behind the scenes at Octane to make our websites sleek and fast? When we build a website, we use the WordPress Content Management System (CMS). And now, when we build a website, we exclusively use the GeneratePress theme. GeneratePress is a WordPress Theme. We moved to GeneratePress a few years […]
By Grace on Tuesday, May, 2nd, 2023 in Marketing. No Comments
If you work in marketing, you probably know the value of meaningful interaction with your customers. It keeps people engaged with your products and your brand. But, interacting authentically online can be tough. Competition is intense for a customer’s attention. And the internet can sometimes feel impersonal. So, here are a few ideas to create […]
By Grace on Monday, February, 6th, 2023 in Marketing,Octane Blog. No Comments
Pay-Per-Click (PPC) advertising is one of the most cost-effective ways for your local business to advertise your product or service online. We think it is a great option for small businesses, because it is cost-effective and targeted. What is Pay-Per-Click or PPC? This is a form of advertising that shows up on a search engine […]
By Grace on Wednesday, January, 4th, 2023 in Marketing. No Comments
Happy New Year from The Octane Agency! We love kicking off the year with our predictions in Digital Marketing. The evolution of the digital space has been changing at an ever-increasing pace. Here are a few things we think you will be seeing in 2023. Creators Marketplace use skyrockets If your business wants to interact […]
By Grace on Friday, September, 16th, 2022 in Octane Blog. No Comments
Does it seem like lately more and more companies are publicly taking sides in political debates? We think so too. Many business leaders have been weighing in on their political opinions in very public ways. And often, these public statements have both positive and negative reactions from the public. So, if you are a small […]
By Grace on Monday, January, 10th, 2022 in Marketing. No Comments
The past two years, 2020 and 2021, have completely reshaped the online marketplace. The global pandemic made people dependent on ecommerce much more quickly than most experts anticipated. But we are only now beginning to get a full picture of what those shifts in behavior mean for customers. Here are a few things we think […]
By Grace on Monday, January, 4th, 2021 in Development,Marketing. No Comments
We are (finally) in the year 2021! The pandemic forced many people to begin doing business online last year. And that accelerated changes to the online marketing landscape. With all of these changes, is your business ready to market online in 2021? Let’s take a look at five things your marketing team should do this […]
By Grace on Tuesday, June, 30th, 2020 in Marketing,Social Media. No Comments
Our world is changing rapidly because of the current global pandemic. And, that means your business has probably shifted as well. This is a great time to take a look at your online presence and be sure that you are exceeding the expectations of your current and potential customers. Here are four things you should […]
By Grace on Monday, November, 4th, 2019 in SEO. No Comments
If new statistics are correct, you probably spoke with Siri, Alexa, Google Home, Cortana or another voice assistant recently. As a local Atlanta business owner, could voice search technology affect your online marketing strategy? Voice search is probably the way of the future. And Octane can help you optimize your website for voice technology. New […]
By Grace on Tuesday, September, 17th, 2019 in Marketing,Octane Blog,Social Media. No Comments
Creating a recognizable brand is key to online marketing. It requires intentionality on your online and social media platforms. Here are Octane’s four tips for forming your brand: 1. Know yourself What is your company culture? Are you a fun-loving company? Homey and dependable? Serious and professional? Your online voice should reflect the good or […]
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