Should Business Leaders Make Political Statements?

By Grace on Friday, September, 16th, 2022 in Octane Blog. No Comments

Does it seem like lately more and more companies are publicly taking sides in political debates? We think so too. Many business leaders have been weighing in on their political opinions in very public ways. And often, these public statements have both positive and negative reactions from the public. So, if you are a small […]


What marketing trends can your business expect for 2022? 

By Grace on Monday, January, 10th, 2022 in Marketing. No Comments

The past two years, 2020 and 2021, have completely reshaped the online marketplace. The global pandemic made people dependent on ecommerce much more quickly than most experts anticipated. But we are only now beginning to get a full picture of what those shifts in behavior mean for customers. Here are a few things we think […]


Is Your Business Ready for 2021 Marketing?

By Grace on Monday, January, 4th, 2021 in Development,Marketing. No Comments

We are (finally) in the year 2021! The pandemic forced many people to begin doing business online last year. And that accelerated changes to the online marketing landscape.  With all of these changes, is your business ready to market online in 2021? Let’s take a look at five things your marketing team should do this […]


COVID-19 and Your Online Marketing Strategy

By Grace on Tuesday, June, 30th, 2020 in Marketing,Social Media. No Comments

Our world is changing rapidly because of the current global pandemic. And, that means your business has probably shifted as well. This is a great time to take a look at your online presence and be sure that you are exceeding the expectations of your current and potential customers. Here are four things you should […]


Will Voice Search Change Your Marketing Strategy?

By Grace on Monday, November, 4th, 2019 in SEO. No Comments

If new statistics are correct, you probably spoke with Siri, Alexa, Google Home, Cortana or another voice assistant recently. As a local Atlanta business owner, could voice search technology affect your online marketing strategy? Voice search is probably the way of the future. And Octane can help you optimize your website for voice technology. New […]


Five Ways to Optimize Your Online Brand

By Grace on Tuesday, September, 17th, 2019 in Marketing,Octane Blog,Social Media. No Comments

Creating a recognizable brand is key to online marketing. It requires intentionality on your online and social media platforms. Here are Octane’s four tips for forming your brand: 1. Know yourself What is your company culture? Are you a fun-loving company? Homey and dependable? Serious and professional? Your online voice should reflect the good or […]


Introducing Our Social Media Manager

By Grace on Friday, August, 2nd, 2019 in Octane Blog,Social Media. 1 Comment

She is Facebook-savvy and absolutely hilarious… This month, we introduce you to Social Media Manager for The Octane Agency, Robin Moody. Robin eats, lives and breathes on social media and she admits, she loves it! She believes that enjoying the platform helps her connect with the people that use it. She manages Facebook, Twitter, Instagram […]


In Online Marketing, Email Is Still King

By Grace on Wednesday, May, 1st, 2019 in Marketing,Octane Blog. No Comments

While the focus in online marketing has certainly shifted toward social media… email is still king! Social media use is growing fast. It is a marketing medium that cannot be ignored.  But, here are 5 reasons why we think you should stick with email too: More people have it. It is true that social media […]


Top 5 Ways to Market on Social Media Right Now

By Grace on Tuesday, April, 2nd, 2019 in Octane Blog,Social Media. No Comments

Social media marketing is constantly evolving as new technology emerges. So, here are five of the top social media trends companies should consider: Live Video Consumers are becoming more wary of content that seems staged and polished. Live video removes that element of staging. It connects directly with a potential customer.  And, it adds a […]


5 Strategies to Get Noticed Online

By Grace on Saturday, December, 1st, 2018 in Octane Blog. No Comments

As a business owner, you probably know how difficult it is to get your business name noticed online. There are millions of companies trying to get a user’s attention. But, there are important ways to reach your potential customers, such as: Trustworthy content. One of the most important things on your website is good information. […]

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