Is Google’s “Helpful Content” Update Harming Your Small Business Website?

By Grace on Monday, November, 6th, 2023 in SEO. No Comments

If you have noticed a shift in your website traffic lately, you may want to read this! Google made a major shift in how the search engine rewards content on websites. For some, it has been devastating to their website traffic. The most recent “helpful content” update on September 14 changed search algorithms. The search […]


Why We Use GeneratePress for Your Business Website

By Grace on Wednesday, July, 5th, 2023 in Design. No Comments

Ever wonder what we use behind the scenes at Octane to make our websites sleek and fast? When we build a website, we use the WordPress Content Management System (CMS). And now, when we build a website, we exclusively use the GeneratePress theme. GeneratePress is a WordPress Theme. We moved to GeneratePress a few years […]


Five Ways to Engage Your Customers Online

By Grace on Tuesday, May, 2nd, 2023 in Marketing. No Comments

If you work in marketing, you probably know the value of meaningful interaction with your customers. It keeps people engaged with your products and your brand. But, interacting authentically online can be tough. Competition is intense for a customer’s attention. And the internet can sometimes feel impersonal. So, here are a few ideas to create […]


Is Pay-Per-Click (PPC) Advertising right for your small business?

By Grace on Monday, February, 6th, 2023 in Marketing,Octane Blog. No Comments

Pay-Per-Click (PPC) advertising is one of the most cost-effective ways for your local business to advertise your product or service online. We think it is a great option for small businesses, because it is cost-effective and targeted. What is Pay-Per-Click or PPC?  This is a form of advertising that shows up on a search engine […]


How Will 2023 Change Marketing for Your Small Business?

By Grace on Wednesday, January, 4th, 2023 in Marketing. No Comments

Happy New Year from The Octane Agency! We love kicking off the year with our predictions in Digital Marketing. The evolution of the digital space has been changing at an ever-increasing pace. Here are a few things we think you will be seeing in 2023. Creators Marketplace use skyrockets If your business wants to interact […]


Should Business Leaders Make Political Statements?

By Grace on Friday, September, 16th, 2022 in Octane Blog. No Comments

Does it seem like lately more and more companies are publicly taking sides in political debates? We think so too. Many business leaders have been weighing in on their political opinions in very public ways. And often, these public statements have both positive and negative reactions from the public. So, if you are a small […]


What marketing trends can your business expect for 2022? 

By Grace on Monday, January, 10th, 2022 in Marketing. No Comments

The past two years, 2020 and 2021, have completely reshaped the online marketplace. The global pandemic made people dependent on ecommerce much more quickly than most experts anticipated. But we are only now beginning to get a full picture of what those shifts in behavior mean for customers. Here are a few things we think […]


Is Your Business Ready for 2021 Marketing?

By Grace on Monday, January, 4th, 2021 in Development,Marketing. No Comments

We are (finally) in the year 2021! The pandemic forced many people to begin doing business online last year. And that accelerated changes to the online marketing landscape.  With all of these changes, is your business ready to market online in 2021? Let’s take a look at five things your marketing team should do this […]


COVID-19 and Your Online Marketing Strategy

By Grace on Tuesday, June, 30th, 2020 in Marketing,Social Media. No Comments

Our world is changing rapidly because of the current global pandemic. And, that means your business has probably shifted as well. This is a great time to take a look at your online presence and be sure that you are exceeding the expectations of your current and potential customers. Here are four things you should […]


Will Voice Search Change Your Marketing Strategy?

By Grace on Monday, November, 4th, 2019 in SEO. No Comments

If new statistics are correct, you probably spoke with Siri, Alexa, Google Home, Cortana or another voice assistant recently. As a local Atlanta business owner, could voice search technology affect your online marketing strategy? Voice search is probably the way of the future. And Octane can help you optimize your website for voice technology. New […]

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