By Grace on Wednesday, June, 7th, 2023 in Octane Blog. No Comments
Marketing has made a major shift to online and social media strategies over the past decade. And for good reason — that is the way most people communicate and consume now. But tried and true methods like direct mail are still an effective way to reach people. Here is what we think you should think […]
By Grace on Wednesday, September, 1st, 2021 in SEO. No Comments
Third-party reviews are an extremely powerful component to improving the online presence of your local business. Third-party review content and volume are big factors in SEO, or search engine optimization. Here are some ideas for how to improve your third-party review strategy: Increase review volume. Ask customers who interact with your company to write an […]
By Grace on Tuesday, July, 13th, 2021 in Marketing,Octane Blog. No Comments
Affiliate Marketing is growing in social media marketing. The truth is, it’s a new spin on an old idea: that ordinary people are the best people to spread the news about your business. In the old days, businesses offered referral discounts to avid customers. The new spin? Social media gives referral marketing new power. And, […]
By Grace on Thursday, April, 8th, 2021 in SEO. No Comments
One of the most powerful drivers of web page visitors is Google’s Featured Snippets. Featured snippets attempt to answer questions on the search page. Google highlights content from websites and users are able to find information without going to another web page. Interestingly, even though Google is attempting to reduce clicks, featured snippets still drive […]
By Grace on Monday, November, 2nd, 2020 in Octane Blog. No Comments
Should your business use live video for marketing? Live video is an emerging marketing trend that creates a powerful online connection between you and your customers. It feels authentic because it is often less polished and more unpredictable. So, it creates a sense of immediacy that cannot be found in pre-edited online videos. Sounds great, […]
By Grace on Friday, September, 4th, 2020 in Marketing. No Comments
Digital marketing is a rapidly changing industry. And because people have been forced to operate in the digital world during the COVID-19 pandemic, this transformation has accelerated rapidly. Why is online marketing changing so quickly? Because more and more of us are working, shopping and educating using online platforms. Advertisers realize they must reach us […]
By Grace on Monday, July, 1st, 2019 in SEO. No Comments
If you own a business, you already understand that you must know your customers. But, online marketing brings new and different challenges. Here are two important things you should consider when researching your target market. 1. What is your potential customer searching for online? When a customer does an online search – will they reach […]
By Grace on Wednesday, May, 1st, 2019 in Marketing,Octane Blog. No Comments
While the focus in online marketing has certainly shifted toward social media… email is still king! Social media use is growing fast. It is a marketing medium that cannot be ignored. But, here are 5 reasons why we think you should stick with email too: More people have it. It is true that social media […]
By Grace on Wednesday, January, 30th, 2019 in Social Media. No Comments
As a business owner, you know your company needs to be on Social Media. But, there are so many options and methods for success. One platform might be great for one type of business and completely ineffective for another. Four of the mediums and how to use them. Facebook This remains the most utilized social […]
By Octane on Monday, September, 17th, 2012 in Octane Blog. No Comments
What is SEO? SEO is Search Engine Optimization The goal is to be first page for what your potential customers are looking for when the come to Google. It used to be you asked a neighbor where you should get your oil changed. Today you ask Google. Octane Marketing Solutions can help you with your SEO […]
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