Should Your Business Use Social Listening Software?

By Grace on Friday, March, 4th, 2022 in Social Media. No Comments

Social Listening is one of the most valuable marketing strategy tools for your business. If your Metro Atlanta business is not using social listening software, this information is for you. We will cover what it is, how to use it, and how to get it.  What is Social Listening? Social listening tracks different social media […]


What marketing trends can your business expect for 2022? 

By Grace on Monday, January, 10th, 2022 in Marketing. No Comments

The past two years, 2020 and 2021, have completely reshaped the online marketplace. The global pandemic made people dependent on ecommerce much more quickly than most experts anticipated. But we are only now beginning to get a full picture of what those shifts in behavior mean for customers. Here are a few things we think […]


Improving Your Business SEO through Third-Party Reviews

By Grace on Wednesday, September, 1st, 2021 in SEO. No Comments

Third-party reviews are an extremely powerful component to improving the online presence of your local business. Third-party review content and volume are big factors in SEO, or search engine optimization. Here are some ideas for how to improve your third-party review strategy: Increase review volume. Ask customers who interact with your company to write an […]


Is Your Business Ready for 2021 Marketing?

By Grace on Monday, January, 4th, 2021 in Development,Marketing. No Comments

We are (finally) in the year 2021! The pandemic forced many people to begin doing business online last year. And that accelerated changes to the online marketing landscape.  With all of these changes, is your business ready to market online in 2021? Let’s take a look at five things your marketing team should do this […]


Customer Retention and Your Bottom Line

By Grace on Tuesday, October, 6th, 2020 in Marketing. No Comments

What is Customer Retention? It is keeping your customers loyal to your business. It is all about building a great relationship with your customer. Your business creates value in their lives and so they trust you with their money. And these customers will not only keep coming back, but they will likely bring others along […]


COVID-19 and Your Online Marketing Strategy

By Grace on Tuesday, June, 30th, 2020 in Marketing,Social Media. No Comments

Our world is changing rapidly because of the current global pandemic. And, that means your business has probably shifted as well. This is a great time to take a look at your online presence and be sure that you are exceeding the expectations of your current and potential customers. Here are four things you should […]


Marketing in 2020: Are You Ready?

By Grace on Monday, January, 6th, 2020 in Octane Blog. No Comments

Happy New Year from Octane! 2020 is going to be an exciting year for online marketing. As technology evolves – we are moving with it. Here are four things you can expect to see this year: 1. Customer experience will be a priority. 2020 customers want more than deals and convenience. They want a great […]


Will Voice Search Change Your Marketing Strategy?

By Grace on Monday, November, 4th, 2019 in SEO. No Comments

If new statistics are correct, you probably spoke with Siri, Alexa, Google Home, Cortana or another voice assistant recently. As a local Atlanta business owner, could voice search technology affect your online marketing strategy? Voice search is probably the way of the future. And Octane can help you optimize your website for voice technology. New […]


Five Ways to Optimize Your Online Brand

By Grace on Tuesday, September, 17th, 2019 in Marketing,Octane Blog,Social Media. No Comments

Creating a recognizable brand is key to online marketing. It requires intentionality on your online and social media platforms. Here are Octane’s four tips for forming your brand: 1. Know yourself What is your company culture? Are you a fun-loving company? Homey and dependable? Serious and professional? Your online voice should reflect the good or […]


Attracting Customers Online

By Grace on Monday, July, 1st, 2019 in SEO. No Comments

If you own a business, you already understand that you must know your customers. But, online marketing brings new and different challenges. Here are two important things you should consider when researching your target market. 1. What is your potential customer searching for online? When a customer does an online search – will they reach […]

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