Five Ways to Engage Your Customers Online

By Grace on Tuesday, May, 2nd, 2023 in Marketing. No Comments

If you work in marketing, you probably know the value of meaningful interaction with your customers. It keeps people engaged with your products and your brand. But, interacting authentically online can be tough. Competition is intense for a customer’s attention. And the internet can sometimes feel impersonal. So, here are a few ideas to create […]


Marketing Lessons We Learned in the Pandemic

By Grace on Tuesday, August, 3rd, 2021 in Marketing. No Comments

As news about the COVID19 Delta variant continues to develop, there are many unknowns. But, after over a year of living with this virus among us, it is safe to say we have already learned a lot. As business owners, you might be understandably concerned about how this new wave will affect you and your […]


Using Live Video to Attract Online Customers

By Grace on Monday, November, 2nd, 2020 in Octane Blog. No Comments

Should your business use live video for marketing? Live video is an emerging marketing trend that creates a powerful online connection between you and your customers. It feels authentic because it is often less polished and more unpredictable. So, it creates a sense of immediacy that cannot be found in pre-edited online videos.   Sounds great, […]


Adapting Your Marketing Strategy after COVID-19

By Grace on Friday, September, 4th, 2020 in Marketing. No Comments

Digital marketing is a rapidly changing industry. And because people have been forced to operate in the digital world during the COVID-19 pandemic, this transformation has accelerated rapidly. Why is online marketing changing so quickly? Because more and more of us are working, shopping and educating using online platforms.  Advertisers realize they must reach us […]


Five Reasons Why You Should Be Marketing With Video

By Grace on Wednesday, October, 2nd, 2019 in SEO. No Comments

Video is one of the most effective online marketing strategies for any size business. It is a great way to boost your brand visibility on search engines – or optimize your website for search engines (SEO.) Here are our five reasons why your business should market with video: Volume – People are watching videos online […]

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