By Grace on Tuesday, May, 2nd, 2023 in Marketing. No Comments
If you work in marketing, you probably know the value of meaningful interaction with your customers. It keeps people engaged with your products and your brand. But, interacting authentically online can be tough. Competition is intense for a customer’s attention. And the internet can sometimes feel impersonal. So, here are a few ideas to create […]
By Grace on Monday, March, 6th, 2023 in Marketing. No Comments
There is currently big buzz about an AI content bot called ChatGPT. Is it something you can utilize in your business marketing? We think so! Here is some basic info about this new tool and how you can use it. What is it? ChatGPT is a free, open-source artificial intelligence chatbot. It utilizes text from […]
By Grace on Wednesday, January, 4th, 2023 in Marketing. No Comments
Happy New Year from The Octane Agency! We love kicking off the year with our predictions in Digital Marketing. The evolution of the digital space has been changing at an ever-increasing pace. Here are a few things we think you will be seeing in 2023. Creators Marketplace use skyrockets If your business wants to interact […]
By Grace on Friday, March, 4th, 2022 in Social Media. No Comments
Social Listening is one of the most valuable marketing strategy tools for your business. If your Metro Atlanta business is not using social listening software, this information is for you. We will cover what it is, how to use it, and how to get it. What is Social Listening? Social listening tracks different social media […]
By Grace on Monday, November, 2nd, 2020 in Octane Blog. No Comments
Should your business use live video for marketing? Live video is an emerging marketing trend that creates a powerful online connection between you and your customers. It feels authentic because it is often less polished and more unpredictable. So, it creates a sense of immediacy that cannot be found in pre-edited online videos. Sounds great, […]
By Grace on Tuesday, October, 6th, 2020 in Marketing. No Comments
What is Customer Retention? It is keeping your customers loyal to your business. It is all about building a great relationship with your customer. Your business creates value in their lives and so they trust you with their money. And these customers will not only keep coming back, but they will likely bring others along […]
By Grace on Tuesday, June, 30th, 2020 in Marketing,Social Media. No Comments
Our world is changing rapidly because of the current global pandemic. And, that means your business has probably shifted as well. This is a great time to take a look at your online presence and be sure that you are exceeding the expectations of your current and potential customers. Here are four things you should […]
By Grace on Tuesday, March, 3rd, 2020 in Octane Blog. No Comments
If you are over 30 and don’t have teenagers at home, there is a chance you have never heard of TikTok. It is now one of the most popular social media apps in the world. And, it is especially popular among young adults. And that means it is an important frontier for marketers. Here are […]
By Grace on Friday, August, 2nd, 2019 in Octane Blog,Social Media. 1 Comment
She is Facebook-savvy and absolutely hilarious… This month, we introduce you to Social Media Manager for The Octane Agency, Robin Moody. Robin eats, lives and breathes on social media and she admits, she loves it! She believes that enjoying the platform helps her connect with the people that use it. She manages Facebook, Twitter, Instagram […]
By Grace on Tuesday, April, 2nd, 2019 in Octane Blog,Social Media. No Comments
Social media marketing is constantly evolving as new technology emerges. So, here are five of the top social media trends companies should consider: Live Video Consumers are becoming more wary of content that seems staged and polished. Live video removes that element of staging. It connects directly with a potential customer. And, it adds a […]
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