Should Your Business Use Social Listening Software?

By Grace on Friday, March, 4th, 2022 in Social Media. No Comments

Social Listening is one of the most valuable marketing strategy tools for your business. If your Metro Atlanta business is not using social listening software, this information is for you. We will cover what it is, how to use it, and how to get it.  What is Social Listening? Social listening tracks different social media […]


Using Live Video to Attract Online Customers

By Grace on Monday, November, 2nd, 2020 in Octane Blog. No Comments

Should your business use live video for marketing? Live video is an emerging marketing trend that creates a powerful online connection between you and your customers. It feels authentic because it is often less polished and more unpredictable. So, it creates a sense of immediacy that cannot be found in pre-edited online videos.   Sounds great, […]


Customer Retention and Your Bottom Line

By Grace on Tuesday, October, 6th, 2020 in Marketing. No Comments

What is Customer Retention? It is keeping your customers loyal to your business. It is all about building a great relationship with your customer. Your business creates value in their lives and so they trust you with their money. And these customers will not only keep coming back, but they will likely bring others along […]


COVID-19 and Your Online Marketing Strategy

By Grace on Tuesday, June, 30th, 2020 in Marketing,Social Media. No Comments

Our world is changing rapidly because of the current global pandemic. And, that means your business has probably shifted as well. This is a great time to take a look at your online presence and be sure that you are exceeding the expectations of your current and potential customers. Here are four things you should […]


Should your business market on TikTok?

By Grace on Tuesday, March, 3rd, 2020 in Octane Blog. No Comments

If you are over 30 and don’t have teenagers at home, there is a chance you have never heard of TikTok. It is now one of the most popular social media apps in the world. And, it is especially popular among young adults. And that means it is an important frontier for marketers. Here are […]


Introducing Our Social Media Manager

By Grace on Friday, August, 2nd, 2019 in Octane Blog,Social Media. 1 Comment

She is Facebook-savvy and absolutely hilarious… This month, we introduce you to Social Media Manager for The Octane Agency, Robin Moody. Robin eats, lives and breathes on social media and she admits, she loves it! She believes that enjoying the platform helps her connect with the people that use it. She manages Facebook, Twitter, Instagram […]


Top 5 Ways to Market on Social Media Right Now

By Grace on Tuesday, April, 2nd, 2019 in Octane Blog,Social Media. No Comments

Social media marketing is constantly evolving as new technology emerges. So, here are five of the top social media trends companies should consider: Live Video Consumers are becoming more wary of content that seems staged and polished. Live video removes that element of staging. It connects directly with a potential customer.  And, it adds a […]


Choosing the Right Social Media Outlet

By Grace on Wednesday, January, 30th, 2019 in Social Media. No Comments

As a business owner, you know your company needs to be on Social Media. But, there are so many options and methods for success. One platform might be great for one type of business and completely ineffective for another. Four of the mediums and how to use them. Facebook This remains the most utilized social […]


Hootsuite, Hootlet and Feedly Oh My!

By Octane on Friday, July, 10th, 2015 in Octane Blog,Social Media. No Comments

UPDATE: 7/14/15 It appears Hootsuite has listened and has turned Hootlet’s auto-populate functionality back on for Twitter user profiles. Facebook profiles will continue to no longer auto-populate a summary and link automatically due to the Facebook API Platform Policy 2.3. Read below for details. Today Hootsuite rolled out a huge change to their Hootlet app. […]

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