Local Search Marketing is an incredibly effective tool to attract potential consumers looking for the products and services you offer. Accordingly, your website and local marketing action-plan must employ the most up-to-date methods for making your business visible in your local service area. So, whether you’re a floor refinisher in Marietta or a wholesaler of sunglasses in San Clemente CA, review the following items to ensure your local visibility success.
A great looking website is not enough to attract new customers. Relevant website content is required so that people understand what you offer. Review the keywords (products, services AND locations) that describe your business. This will lead to better content, to better capture the web searches by your potential customers.
Just as important as writing relevant content, is making sure your website is technically sound. Proper page-coding and formatting will make it easier for seach engines to find and properly categorize your website.
Over 70 local and specialty business directories are available to “advertise” your business to your local community. Think of these as “mini websites,” all detailing your business expertise, products, services, store hours and more. And some of these directories have active and engaged members. Members of communities like Yelp, Facebook, Google+ and more actively look for information and reviews about your business. So if you’re not listed or your information is incomplete, they won’t bother to call. Don’t overlook these communities. Make sure your business is properly listed and categorized.
Once your local directory presence is optimized, the next step in local market dominance is to solicit reviews from your customers. Start by asking your existing customers to leave a friendly review if they’ve had a good experience. Maximizing your directory presence gives reviewers a chance to use their favorite platform. And places with more reviews are likely to rank better.
For more information about local search marketing and how it can benefit your business, contact or give us a call today. Since 2009 Octane has helped small and medium-sized businesses grow and expand. Let’s talk about making your business grow.