If your small business needs to tighten the marketing budget this year, there are still plenty of ways to make waves without spending much money! Here are a few tips for how to keep your small business marketing budget… well, small. Optimize Your Google Business Profile Google Business Profile may be your most effective, low-cost … Read more
What is the one thing your company can do to immediately improve your online reputation? Before Social Media… before the website… before ads… your small business should start with your Google Business Profile. Your Google Business Profile is often the first place a person will encounter your company. So, it is paramount that the information … Read more
It seems everyone is listening to Podcasts right now, is it time for your small business to get in the game? We think so! Here’s why. Growing Market The number of people that listen to podcasts weekly has more than tripled in the last ten years, according to Statista. And, they say, listenership is projected … Read more
Rapid developments in AI (artificial intelligence) are transforming how companies do business. And this new technology is accessible to business owners, no matter how small or large your company. How can your business harness AI to benefit your bottom line? Here’s our top five. 1 — CRM Customer Relationship Management software helps your company understand … Read more
Artificial Intelligence is transforming the way people use the internet. And these changes will affect the way people do business online. Google Search seems to be at the forefront of this transformation as they implement a user-friendly “AI Mode” in Google Search, which is now in Beta testing. Here’s a quick explanation on the new … Read more
Is your small business missing out on new customers on social media? Here are a few things your business absolutely must include on your social media pages. The Big Picture Visual brand unity is just as important on your social media pages as it is on your website and storefront. At first glance, a new … Read more
Want to make your small business soar in 2025? We think the key to small business marketing success is to cultivate trust. In general, small businesses have the edge when it comes to building trust with your customers because you are more likely to have a face to face interaction with a customer or client. … Read more
If you own your business, you are likely already looking ahead to 2025. As you make plans to move your business forward, here are some things we think will dominate the marketing landscape next year. Artificial Intelligence (AI) While machine learning and AI have been a hot topic over the last few years, we think … Read more
Is your small business experiencing a drop in website traffic lately? Google just released an update for their browser algorithm, and it could affect your website traffic. The update is called the August 2024 Core Update, and it aims to make some adjustments to the 2023 Helpful Content Update. Both of these updates radically shift … Read more
Giveaways, photo contests, “I Spy” games, caption contests… do they boost your social presence, increase sales or encourage online engagement with customers? The answer is yes! Not only do they offer a cost-effective marketing strategy, but they can also give you valuable information about your customer base. A contest must be well crafted to excite … Read more