Every advertiser on the planet wants to get customers’ attention. If you are a small business, how do you compete? In February, we wrote about tracking attention using technology. We discussed what new technology tell us about keeping a customer’s attention online. While you may not have access to this new technology, you can still … Read more
Maximalism may be the new design trend that will dominate the next decades. This design philosophy is vibrant and colorful, unlike the previous decades. Minimalism is the design philosophy that dominated the 2000s and 2010s, with muted colors, bare walls and simple design construction. But now, the pendulum is swinging in the opposite direction. Minimalism … Read more
The holy grail of social media marketing is User Generated Content (UCG). This is content that comes from a customer or client, either solicited or spontaneous, and is not part of an official paid advertisement. We love UCG because it gives a true, authentic experience from real customers. Here are a few of our favorite … Read more
Influencer marketing has grown astronomically. According to Influencer Marketing Hub, it is a $24 billion industry this year, from $1.6 billion in 2016. Here’s what you need to know about Influencer Marketing in 2024: What is influencer marketing? In influencer marketing, businesses hire a person with a large, engaged group of followers on social media. … Read more
The personal touch has always been an effective way to market to customers. But building a relationship with customers is a little bit more difficult in a digital landscape. Identity resolution may help your company customize your marketing efforts to your costumers. Identity Resolution Explained Your customer may cross paths with your company at multiple … Read more
To gain and hold a consumer’s attention… that is difficult. For good reason. It is estimated that people encounter an average of 4 to 10 thousand advertisements every day. And, consumer digital privacy is more regulated now. So we must move away from personal data collection. Instead, we return to seeking to understand deeper truths … Read more
It seems like everywhere you turn, the use of artificial intelligence (AI) is growing. As you begin to research how AI can enhance your company’s performance, marketing and research, we have a list of a few do’s and don’ts. Don’t Ignore AI. We get it. The world of artificial intelligence is intimidating. Some are afraid … Read more
As the year 2023 draws to a close, we think it is a great time to review your small business marketing strategies. So, we have put together an end-of the year checklist for you! Here are some things we think you should review, so you can head into 2024 with a stellar marketing strategy. Review … Read more
If you have noticed a shift in your website traffic lately, you may want to read this! Google made a major shift in how the search engine rewards content on websites. For some, it has been devastating to their website traffic. The most recent “helpful content” update on September 14 changed search algorithms. The search … Read more
Fake reviews could soon be illegal. If you have noticed a lot of fishy reviews on websites like Amazon, Google, Facebook and Yelp, you are not alone. The United States Public Interest Research Group (PIRG) estimates that 30 to 40 percent of online reviews are fake. But, there may be good news on the horizon … Read more