Octane Marketing 
As a small business owner, there are many demands on my time, so I am always looking for ways to work smarter, instead of harder. Predictive Analytics is just one of the tools I have found that helps me streamline my decision-making. Octane has always used analytics to help us see how our content, marketing … Read more
Digital advertising has never been smarter. Programmatic advertising uses data, automation, and real-time bidding to place your ads in front of the right people — at exactly the right moment. Instead of guessing who might be interested in your business, programmatic technology does the work for you. It analyzes audience behavior, interests, and location to … Read more
If you run a small business in Marietta, Georgia like I do, you already know that human interaction is important to build trust with your customers. Community-driven visibility is very dependent on meeting your customers or clients face-to-face, but there are a few things I think you can do to improve your local brand presence … Read more
As we incorporate AI into our marketing at Octane, I can confidently say that it is a smart move. AI helps us improve output, enhance creativity, and automate repetitive tasks. But, because the technology is new and ever-changing, I also think it’s a great idea to write a company policy for responsible AI use. It … Read more
Is your small business using short-form video? I think they’ve become a great tool for small business owners. They are inexpensive to create, do not require high production value, and they utilize a medium that is a favorite in the coveted Gen Z and Millenial demographic. Here’s how I think your small business can use … Read more
If you are running a small business like I am, you know that one-on-one experiences are the best way to foster a good relationship with your customers. Until recently, a personal experience online has required companies like mine to aggregate data from customers and then tailor a marketing strategy based on that information — an … Read more
Just because privacy regulations have changed in our industry, that does not mean personalized marketing is gone. Here are some of my favorite new ways that companies are creating a personalized experience for online customers using data you gather with their permission. First Party Data If your company has already been gathering data on your … Read more
The internet is transforming, and my business is changing with it. AI, voice search, and visual discovery are shifting the way people use the internet. They are not just using Google anymore. And even Google’s search strategy has changed drastically. What do I think your small business can do to keep up? Here are some … Read more
Online marketing is always a rapidly evolving industry, but I think 2025 was really a banner year. And the new year is a perfect time to review and renew your marketing goals for 2026. As a CEO for small business marketing in Metro Atlanta and Gulf Coast, I am so excited for what’s coming for … Read more
Everyone is talking about AI use now. It’s no secret that the marketing industry is really excited about it, but the world of AI marketing is not all shine. It’s a tool that can be used thoughtfully… or it can be grossly mismanaged. One word I keep hearing in the AI realm lately — AI … Read more