Influencer Marketing in 2024

Influencer marketing has grown astronomically. According to Influencer Marketing Hub, it is a $24 billion industry this year, from $1.6 billion in 2016. Here’s what you need to know about Influencer Marketing in 2024: What is influencer marketing? In influencer marketing, businesses hire a person with a large, engaged group of followers on social media. … Read more

Should Your Small Business Focus on Identity Resolution? 

The personal touch has always been an effective way to market to customers. But building a relationship with customers is a little bit more difficult in a digital landscape. Identity resolution may help your company customize your marketing efforts to your costumers.  Identity Resolution Explained Your customer may cross paths with your company at multiple … Read more

Consumer Attention (Part 1)

To gain and hold a consumer’s attention… that is difficult. For good reason. It is estimated that people encounter an average of 4 to 10 thousand advertisements every day. And, consumer digital privacy is more regulated now. So we must move away from personal data collection. Instead, we return to seeking to understand deeper truths … Read more

2024 the Year Your Small Business Implements an AI Strategy? 

It seems like everywhere you turn, the use of artificial intelligence (AI) is growing. As you begin to research how AI can enhance your company’s performance, marketing and research, we have a list of a few do’s and don’ts. Don’t Ignore AI. We get it. The world of artificial intelligence is intimidating. Some are afraid … Read more

End of the Year Checklist

As the year 2023 draws to a close, we think it is a great time to review your small business marketing strategies. So, we have put together an end-of the year checklist for you! Here are some things we think you should review, so you can head into 2024 with a stellar marketing strategy. Review … Read more

Is Google’s “Helpful Content” Update Harming Your Small Business Website?

If you have noticed a shift in your website traffic lately, you may want to read this! Google made a major shift in how the search engine rewards content on websites. For some, it has been devastating to their website traffic. The most recent “helpful content” update on September 14 changed search algorithms. The search … Read more

Social is Dead

A prominent business journal recently published an article claiming that Social Media is dying.  So, what do we think? Well, it is certainly not time to panic. Social media is still one of the best ways to connect with your customers. So, we say: stay the course if it is working for your business!  But … Read more

LinkedIn Strategies

LinkedIn is an important part of a business social media strategy. Even though it may not get as much attention as Facebook and other social media outlets, it has many benefits that should make it a marketing opportunity. Why? Three big reasons. If you are interested in beginning or boosting your LinkedIn presence for your … Read more