Should Business Leaders Make Political Statements?

Does it seem like lately more and more companies are publicly taking sides in political debates? We think so too. Many business leaders have been weighing in on their political opinions in very public ways. And often, these public statements have both positive and negative reactions from the public. So, if you are a small … Read more

Will Voice Search Change Your Marketing Strategy?

If new statistics are correct, you probably spoke with Siri, Alexa, Google Home, Cortana or another voice assistant recently. As a local Atlanta business owner, could voice search technology affect your online marketing strategy? Voice search is probably the way of the future. And Octane can help you optimize your website for voice technology. New … Read more

Attracting Customers Online

If you own a business, you already understand that you must know your customers. But, online marketing brings new and different challenges. Here are two important things you should consider when researching your target market. 1. What is your potential customer searching for online? When a customer does an online search – will they reach … Read more

Be Relevant for Local Search Marketing

Local Search Marketing is an incredibly effective tool to attract potential consumers looking for the products and services you offer. To capitalize on this, you want to make sure your website and local marketing action plan employ the most up-to-date methods for making your business visible in your service area. Whether you’re here in Roswell … Read more

Dominate Your Local Service Area

Be Relevant with Local Search Marketing Local Search Marketing is an incredibly effective tool to attract potential consumers looking for the products and services you offer. Accordingly, your website and local marketing action-plan must employ the most up-to-date methods for making your business visible in your local service area. So, whether you’re a floor refinisher … Read more