First of all, what is a Chatbot?
It is a computer program that can converse with your customers on your business website.
When a customer visits your website, a Chatbot pops up in a separate box. It might begin a conversation like this: “Hello, can I help you?”
If the customer chooses, he or she can type a question in the chat box. The question is answered using information already included on your website. The Chatbot responds with a link to a specific page on your site or a conversational response to the question, if possible.
For example, if you are a restaurant owner and the customer asks about your hours of operation, the Chatbot may give the customer a link to the “Contact Us” on your website. Or it might say, “The hours of operation for today are 12pm – 12am.”
Sounds great, right? Here’s some more information supporting the technology:
- Facebook (who has a chatbot platform) says 53% of people would rather message a business than make a phone call. So, according to them, the demand is definitely there.
- The software gives customers the opportunity to get questions answered when you and your employees are not available, such as overnight or on weekends. That can be a huge help, especially for a small business.
- You have control. Each business has a chance to craft your own voice for your chat bot, so you can make the conversation as formal or as informal as you wish.
If this sounds like something you would like to look into for your business, contact Octane. We can help you decide if this technology would be a strategy that will work for your small to medium-sized business!