Choosing the Right Social Media Outlet

As a business owner, you know your company needs to be on Social Media. But, there are so many options and methods for success. One platform might be great for one type of business and completely ineffective for another.

Four of the mediums and how to use them.

  1. Facebook

    This remains the most utilized social media outlet. From posting company photos and events, to simply posting your operating hours and location, every business can find a use for it. Because of the immense number of tools they offer, Facebook does take time to understand and use effectively.


  1. Instagram

    This is a very popular, visual-centric platform. Businesses should use polished and attractive photos and videos. It is often best used by artistic companies, but it can cross over into other industries. A good eye for detail and photography knowledge are a plus.


  1. Twitter

    Twitter allows for short, public messages, as well as photo, video and link sharing. It can be useful for public interaction with customers. You can also quickly spread information and participate in trending topics related to your business. For example, a car repair company might share funny videos about car repairs gone wrong, recent vehicle recall information, car news and Consumer Reports.


  1. Snapchat

    Like Instagram, Snapchat allows users to share video and photos. Unlike Instagram, the content is short-lived. The posts disappear after 24 hours, so there is not as much pressure to create polished content. This is a great medium for interacting with customers directly.

The most difficult part of social media use is trying to get people to like or follow your page. This takes careful curating and consistency. What works for one company may fall flat for another, depending on your business. And that is Octane’s business. We can help you create and manage an effective social media strategy.