If you own your business, you are likely already looking ahead to 2025. As you make plans to move your business forward, here are some things we think will dominate the marketing landscape next year.
Artificial Intelligence (AI)
While machine learning and AI have been a hot topic over the last few years, we think that 2025 will be the year that small businesses really begin to adopt helpful tools to optimize their output. There are so many different types of emerging AI technology, it can be overwhelming. But there are many new and different ways that AI can be used in a small business to eliminate easy tasks that there’s just not enough time to get done. This may include data management for your customer base, intelligent AI based customer service like chatbots, streamlining employee scheduling, or improving personalization in marketing campaigns. Your business can get ahead for the new year by researching how other small businesses are using AI to further their growth goals.
Visual Search
Each year that the internet advances, the experience becomes more visual. With new AI technology applied to visual search, the importance of quality and appropriate imagery on websites is paramount. High quality images of your product or service are sure to make your website and social media more attractive to search engines with visual search components. Improving the visual components of your website will drive traffic to your business more than ever next year.
Social Storefronts
Social Media platforms are developing more and more ways for customers to move quickly from influencers personal pages or ads to purchasing. Storefronts are often integrated into the social media interface, so the customer does not have to change to a different app to make a purchase. This can be a powerful tool for small businesses to bring a lead to sale in a shorter amount of time. We think these social media storefronts will be a great way to grow your small business in 2025.
Is 2025 the year you amp up your business’s online marketing? We can help you with Search Engine Optimization, Social Media Marketing, Visual Brand Unity and much more. Contact us to get started.