Rapid developments in AI (artificial intelligence) are transforming how companies do business. And this new technology is accessible to business owners, no matter how small or large your company. How can your business harness AI to benefit your bottom line? Here’s our top five. 1 — CRM Customer Relationship Management software helps your company understand … Read more
Is your small business missing out on new customers on social media? Here are a few things your business absolutely must include on your social media pages. The Big Picture Visual brand unity is just as important on your social media pages as it is on your website and storefront. At first glance, a new … Read more
Want to make your small business soar in 2025? We think the key to small business marketing success is to cultivate trust. In general, small businesses have the edge when it comes to building trust with your customers because you are more likely to have a face to face interaction with a customer or client. … Read more
If you own your business, you are likely already looking ahead to 2025. As you make plans to move your business forward, here are some things we think will dominate the marketing landscape next year. Artificial Intelligence (AI) While machine learning and AI have been a hot topic over the last few years, we think … Read more
Is your small business experiencing a drop in website traffic lately? Google just released an update for their browser algorithm, and it could affect your website traffic. The update is called the August 2024 Core Update, and it aims to make some adjustments to the 2023 Helpful Content Update. Both of these updates radically shift … Read more
We think Short Form Video is one of the most utilized and effective marketing tools of 2024. These are quick video clips found on YouTube Shorts, TikTok, Instagram Stories, Facebook Reels. Short Form Video is an easy and effective way for small businesses to find more eyeballs and engage current customers. Here are some tips … Read more
ChatGPT announced in July that they plan to launch their own search engine. You may have already experienced the shift Google and Bing have made to include artificial intelligence (AI). Search Engines are changing dramatically with this introduction of AI, but your business can stay at the forefront of searches. So, how can your small … Read more
Every advertiser on the planet wants to get customers’ attention. If you are a small business, how do you compete? In February, we wrote about tracking attention using technology. We discussed what new technology tell us about keeping a customer’s attention online. While you may not have access to this new technology, you can still … Read more
Influencer marketing has grown astronomically. According to Influencer Marketing Hub, it is a $24 billion industry this year, from $1.6 billion in 2016. Here’s what you need to know about Influencer Marketing in 2024: What is influencer marketing? In influencer marketing, businesses hire a person with a large, engaged group of followers on social media. … Read more
The personal touch has always been an effective way to market to customers. But building a relationship with customers is a little bit more difficult in a digital landscape. Identity resolution may help your company customize your marketing efforts to your costumers. Identity Resolution Explained Your customer may cross paths with your company at multiple … Read more