Rapid developments in AI (artificial intelligence) are transforming how companies do business. And this new technology is accessible to business owners, no matter how small or large your company. How can your business harness AI to benefit your bottom line? Here’s our top five.
1 — CRM
Customer Relationship Management software helps your company understand how your customers are interacting with your company. This will help your company better understand your reach, how people you connect with make purchasing decisions, and how you can improve your customer service, social media and other touch-points to better engage with your customer base.
2 — Automation
Automate Repetitive Tasks like data entry, scheduling, reminder phone calls, and customer inquiries on websites. Examples of administrative assistance include automated scheduling reminders, calendar management and email prioritization.
3 — Customer Service
Customer Service Assistance includes chatbots, automatic email responses and answering services that can operate 24/7 and answer customer questions quickly and accurately. AI can also help route phone calls to the right departments.
4 — Content
Website Content Creation and Expansion is a key way that AI can help a company improve their content quantity on their website. It can also help spark ideas and help organize writing for employees who are adding original content to social media, websites, podcasts and blogs.
5 — Cybersecurity
Cybersecurity can be highly enhanced by the use of AI, including detection of threats, anomalies, or vulnerabilities in a business system. Software can also pick up on malware and suspicious emails, before they are accidentally opened by an unsuspecting employee, or before they infect an entire company.
Conclusion
Of course, we only scratched the surface of what AI can do for your business. And, there are pitfalls. Machines make mistakes, they can feel impersonal to customers, they can replace important skill sets and, with that, some job positions. But, we are excited about the ways small businesses can grow and improve using a thoughtful AI implementation strategy!