What is the one thing your company can do to immediately improve your online reputation? Before Social Media… before the website… before ads… your small business should start with your Google Business Profile.
Your Google Business Profile is often the first place a person will encounter your company. So, it is paramount that the information is up-to-date, accurate, and attractive. And maybe most importantly, you want to make sure people are leaving reviews about your business. Here are our top five tips for optimizing your business profile on Google.
Be sure you have claimed your profile
In order to begin editing business information like location, hours, services, and basic information about your company, you need to claim your company profile. Google offers helpful instructions for how to do that at this link.
Provide accurate and helpful information
Ensure that all details listed on the profile are accurate and up to date, including location, contact information, hours of operation, website links, and other data that are offered in each area of the business profile.
Encourage your customers to post positive reviews
Offer incentives for reviews, so that your ratings accurately reflect customer experience. Engage with both positive and negative reviews on the profile, by commenting on them. (Hint: This is one way Octane can work with you!)
Include visuals and helpful content
Your profile should have quick, helpful information and high quality photos related to your business. Your favorite first-impression photos should immediately be visible to people using Google search.
Check your profile often
Give someone in your organization the job of double-checking your Google Business Profile on a regular basis. Be sure that the information, links and other data are up-to-date. This can include holiday hours, changes in scheduling, or changes in contact information.
Ready to improve your online reputation with Octane? Contact us to get started.