We are always on the lookout for great marketing ideas, and we found a gem in Taco Bell’s new “Fan Style” campaign. It has all the elements of a great user generated content campaign (UGC). We thought we would share why we love it, and maybe it will help you generate some great ideas of your own.
“Fan Style” by Taco Bell invites customers to be creative with their Taco Bell orders online. Once they create a custom order, the app allows to them to create graphics to promote that specific order. Then, they can post these graphics to their own social media. If someone else orders it, the person can earn points towards their Taco Bell rewards account. Here’s why we love this.
Authentic Engagement
The best UGC feels authentic, because it is something customers might already do on social media, but now they are getting rewarded for it. It provides an opportunity for an authentic experience between customers, their social media followers and the product.
Accessible Rewards
This campaign allows for people to easily share something they have created and be automatically rewarded. And the rewards are easy to access and use.
Ease of Use
The concept of sharing a meal order on social media is simple to accomplish, they do not have to have any special photo editing skills or video equipment. And customers see an immediate reward from their participation.
Cultural Awareness
The internet is full of fast-food hacks and secret menus lately, and so this campaign leans-in to that concept. People can share their own creative meal ideas and maybe bank on their creativity.
A good User Generated Content campaign is the holy grail of marketing, because it increases engagement with real people, and boosts sales from new and returning customers. It allows consumers of specific brands to interact with them in a new way and creates low-cost advertising and referral opportunities.
If you are ready to rev up your marketing strategies, let us help! Contact us today.
Disclaimer: TACO BELL, the Bell logo, FAN STYLE™, and other marks are the property of Taco Bell IP Holder, LLC. All other trademarks are the property of their respective owners.