Is your SEO strategy still working for your small business? Over the past few years, my company has changed our SEO (search engine optimization) strategy to stay current with Google’s search priorities, which have changed drastically.
It is possible that your website has experienced a drop off of traffic recently. I think that auditing the content on your website can go a long way to improving your search engine performance. Here’s a few ways you can asses your current strategy and begin improving it for 2027.
Identify and Assess Your High Performing Content
What content on your website has the highest traffic? What keywords are included on these pages that make them the most helpful to customers and the public? What questions are you answering that your potential customers are already asking? Is there something about the voice, content or accessibility that makes it a popular choice? How can this be replicated throughout your website? Make a list of priorities for new content based on what is already doing well.
Clean Out the Clutter
SEO (Search Engine Optimization) used to be a volume game. You wanted the maximum number of words present to be searchable. Now, search engines generally rank by quality instead of quantity. That means your low-perfoming content may actually be hurting your searchability. Find underperforming content on your website and throw it out or…
Update the Old Content That Is Still Drawing Traffic
Harness that old content on your website that is consistently drawing new traffic. Write a new and updated version with current information, links, priorities and voice. Refreshing the old stuff saves time and effort, since the posts may just need a few tweaks to be useful again.
If you are ready to optimize your website for the current search landscape, let my company, Octane Marketing Solutions, get you started!
