Online reviews have a big influence on the reputation of your local business. Here are some fantastic reasons why you should monitor them.
Customer trust
Gaining the trust of a new customer has always been tricky. But now, at least 9 out of 10 potential customers read reviews before they buy a product online (Trustpilot.) So, staying on top of positive, negative and constructive reviews is the key to any good marketing strategy.
That means engaging with your customer reviews as quickly as possible. It also means requesting that customers who have had a good experience write reviews for your business, the hard part can be remembering and following up with a link.
Did you know the Octane Agency offers an automatic Review Solicitation and Response Platform customized to your business?
Personalized Review Requests That Make It Easy for Customers to Click To!
Attracting new customers
More than 60% of customers “Google” a business to find out more about it before they engage with the brand (Brightlocal.) New customers want to know what others think about your business. And how you handle negative customer service experiences. So, to increase your credibility, your company needs to respond to positive and negative reviews to help solve customer service problems. (Here are some of our tips for how to respond to negative reviews.)
Learning about your company growth areas
Customer feedback has always been important. You can now harness all of that information easily to learn about your company’s growth areas. Reading all of your online customer reviews can help your company grow and develop in new and innovative ways.
If you are a small business owner, we know you do not have time to read all online reviews about your company.
That is why Octane is now offering review management to assist our clients in monitoring and generating better online reviews. Our review management dashboard allows you to keep track of your reviews across all websites and social media outlets. Customers are looking for new, relevant and trustworthy reviews. With our dashboard, we can request new reviews from customers who have had a positive experience with your business via text or email.
Octane can help you manage your brand and solve any problems that customers present to the web, so you can do the hard work of running your business.