Generation Z is the newest generation entering the consumer market. And if you own a small business, you might already know that it pays to get to know them! Not only do they have growing buying power and interest in new products, but they are also great at influencing what their parents purchase. So here’s what we know about the generation.
Gen Z, also called Zoomers, are people born roughly between 1997 and 2012. They are mostly the children of Generation X and older Millennials. So, right now, this generation spans from 10 years-old to mid-twenties.
Zoomers are fluent speakers of all things digital. They did not know a time before computers, cell phones and the internet. So most of them are great at using these tools. And they are great at researching and finding out information.
There is an understanding that Generation X was a group focused on status. Millennials are more interested in authentic experiences. Generation Z is most focused on finding out what is true. They love to seek and find the truth through research and cross-referencing.
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