ChatGPT: Should Your Business Use It?

There is currently big buzz about an AI content bot called ChatGPT. Is it something you can utilize in your business marketing? We think so! Here is some basic info about this new tool and how you can use it.

What is it?

ChatGPT is a free, open-source artificial intelligence chatbot. It utilizes text from all over the internet to create content, conversation, and aggregate information. It is a very intelligent program created by OpenAI.

What can you use it to do?

You could use it for content creation on your website. It can generate wording for anything from “About Us”, to a blog, to social media copy.

Sounds amazing, right? What’s the downside?

Even though it is intelligent, it can generate errors. And sometimes the writing can be dry, clunky or obviously bot-like. In other words, it does not have the flair that a human could offer. Also, it is using open sourcing, but it does not share its sources. That means, using direct text may cause you to plagiarize accidentally.

What do we suggest?

We think it is a great tool! It can help kick-start your web content pages. It is an easy way to gather great information about a certain topic. And it can give you prompts for how to word certain things on your website, advertising or social media pages. But we do suggest that you ensure a real human is the main content creator for your online presence… for now anyway!

Are you looking for guidance for your company’s online presence? Let us rev up your small business marketing in 2023.