Wondering about the effectiveness of your website content and design? A good first clue is to look at your website bounce rate. You can find bounce rate statistics in your Google Analytics account.
Bounce rate is an internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave (“bounce”) rather than continuing on to view other pages within the same site.
A high bounce rate indicates that visitors are not impressed by what they find on your website. And that can be for a variety of reasons:
You can check the bounce rate of your website pages by reviewing your Google Analytics account. You’ll be able to see the bounce rate for each page. Learn what pages are working, or not working, and analyze why.
If you have pages where the bounce rate is high, implement and test the following tactics to improve the user experience for your website visitors. Check your Google Analytics account periodically to measure the effectiveness of these changes.
These techniques are a great way to reduce bounce rate. But they’re also a great way of building relationships with your visitors. Making your site easy to navigate and easy to use, will improve your rapport with visitors. And you’ll know you’re on the right path when you see your website bounce rate decrease over time.
For more information about your bounce rate and website design, contact Octane today. Since 2009, we’ve helped small and medium-sized businesses grow and expand. Let’s review your bounce rates and analyze your website design. Call us today.