Does Your Small Business Have a Unified Brand?

Visual brand unity can often be overlooked in small business marketing. But it should be one of the guiding tenets of your marketing strategy. Here’s why. What is visual brand unity? Visual brand unity is like short-hand. It helps communicate your company identity at a quick glance. It is using similar fonts, colors, visuals and … Read more

Website Bounce Rate

An Important Measure for Website Design Wondering about the effectiveness of your website content and design? A good first clue is to look at your website bounce rate. You can find bounce rate statistics in your Google Analytics account. Let’s Define Bounce Rate From Wikipedia: Bounce rate is an internet marketing term used in web traffic analysis. It … Read more