Is your small business missing out on new customers on social media? Here are a few things your business absolutely must include on your social media pages. The Big Picture Visual brand unity is just as important on your social media pages as it is on your website and storefront. At first glance, a new … Read more
Want to make your small business soar in 2025? We think the key to small business marketing success is to cultivate trust. In general, small businesses have the edge when it comes to building trust with your customers because you are more likely to have a face to face interaction with a customer or client. … Read more
Giveaways, photo contests, “I Spy” games, caption contests… do they boost your social presence, increase sales or encourage online engagement with customers? The answer is yes! Not only do they offer a cost-effective marketing strategy, but they can also give you valuable information about your customer base. A contest must be well crafted to excite … Read more
We think Short Form Video is one of the most utilized and effective marketing tools of 2024. These are quick video clips found on YouTube Shorts, TikTok, Instagram Stories, Facebook Reels. Short Form Video is an easy and effective way for small businesses to find more eyeballs and engage current customers. Here are some tips … Read more
The holy grail of social media marketing is User Generated Content (UCG). This is content that comes from a customer or client, either solicited or spontaneous, and is not part of an official paid advertisement. We love UCG because it gives a true, authentic experience from real customers. Here are a few of our favorite … Read more
Influencer marketing has grown astronomically. According to Influencer Marketing Hub, it is a $24 billion industry this year, from $1.6 billion in 2016. Here’s what you need to know about Influencer Marketing in 2024: What is influencer marketing? In influencer marketing, businesses hire a person with a large, engaged group of followers on social media. … Read more
A prominent business journal recently published an article claiming that Social Media is dying. So, what do we think? Well, it is certainly not time to panic. Social media is still one of the best ways to connect with your customers. So, we say: stay the course if it is working for your business! But … Read more
Social Listening is one of the most valuable marketing strategy tools for your business. If your Metro Atlanta business is not using social listening software, this information is for you. We will cover what it is, how to use it, and how to get it. What is Social Listening? Social listening tracks different social media … Read more
If you spend time on social media, you know that there are often trends that become cultural moments. They can be serious or fun, controversial or just plain funny. Sometimes it is a news or sporting event. Other times it is a surprise hit on Netflix or a snafu from a famous person or brand. … Read more
Parler Social Media Sizes and Dimensions A very fast-growing new social media platform is Parler. Within days it’s size has exploded. Here at the Octane Marketing Agency, we’ve put together a list of image sizes for Parler because we couldn’t find them ourselves. So we spent 30 minutes uploading images until we figured it out! … Read more