Marketing has made a major shift to online and social media strategies over the past decade. And for good reason — that is the way most people communicate and consume now. But tried and true methods like direct mail are still an effective way to reach people. Here is what we think you should think … Read more
If you work in marketing, you probably know the value of meaningful interaction with your customers. It keeps people engaged with your products and your brand. But, interacting authentically online can be tough. Competition is intense for a customer’s attention. And the internet can sometimes feel impersonal. So, here are a few ideas to create … Read more
There is currently big buzz about an AI content bot called ChatGPT. Is it something you can utilize in your business marketing? We think so! Here is some basic info about this new tool and how you can use it. What is it? ChatGPT is a free, open-source artificial intelligence chatbot. It utilizes text from … Read more
Happy New Year from The Octane Agency! We love kicking off the year with our predictions in Digital Marketing. The evolution of the digital space has been changing at an ever-increasing pace. Here are a few things we think you will be seeing in 2023. Creators Marketplace use skyrockets If your business wants to interact … Read more
Does it seem like lately more and more companies are publicly taking sides in political debates? We think so too. Many business leaders have been weighing in on their political opinions in very public ways. And often, these public statements have both positive and negative reactions from the public. So, if you are a small … Read more
Social Listening is one of the most valuable marketing strategy tools for your business. If your Metro Atlanta business is not using social listening software, this information is for you. We will cover what it is, how to use it, and how to get it. What is Social Listening? Social listening tracks different social media … Read more
The past two years, 2020 and 2021, have completely reshaped the online marketplace. The global pandemic made people dependent on ecommerce much more quickly than most experts anticipated. But we are only now beginning to get a full picture of what those shifts in behavior mean for customers. Here are a few things we think … Read more
Affiliate Marketing is growing in social media marketing. The truth is, it’s a new spin on an old idea: that ordinary people are the best people to spread the news about your business. In the old days, businesses offered referral discounts to avid customers. The new spin? Social media gives referral marketing new power. And, … Read more
Should your business use live video for marketing? Live video is an emerging marketing trend that creates a powerful online connection between you and your customers. It feels authentic because it is often less polished and more unpredictable. So, it creates a sense of immediacy that cannot be found in pre-edited online videos. Sounds great, … Read more
What is Customer Retention? It is keeping your customers loyal to your business. It is all about building a great relationship with your customer. Your business creates value in their lives and so they trust you with their money. And these customers will not only keep coming back, but they will likely bring others along … Read more