Maximalism may be the new design trend that will dominate the next decades. This design philosophy is vibrant and colorful, unlike the previous decades. 

Minimalism is the design philosophy that dominated the 2000s and 2010s, with muted colors, bare walls and simple design construction. But now, the pendulum is swinging in the opposite direction. Minimalism is the simple, “less is more” approach to design. Maximalism is the opposite: loud, vibrant, and complex.  You will recognize this aesthetic by its bright colors, layered design, patterns, and bold typeface. For a better idea of this transformation from Minimalist to Maximalist, look at Pepsi, who launched a re-brand at the end of 2023. The new branding features a bolder logo type, brighter colors and a more textured design than previous branding.

The movement to a brighter, bolder, and more individualist aesthetic is likely tied to cultural trends. Individuality, unique personal style, and bold statements dominate TikTok feeds. And now the concept is moving into the larger conversation. And it is not limited to web design. Experts see this shift in fashion, home design, web design, logos and individual products.

If you just spent the last decade simplifying your website, muting your color palette or decluttering your sitting room, this news may unsettle you. Fear not, these changes will happen slowly. But, look at the websites of brands that set marketing trends and you can glean what the next rework of your website, brand and sitting room may look like. A look into maximalism will give you a vision for the future of your brand. And in the meantime, you may start experimenting with more color, layering and texturing in your temporary advertisements and social content.

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