If your small business needs to tighten the marketing budget this year, there are still plenty of ways to make waves without spending much money! Here are a few tips for how to keep your small business marketing budget… well, small.
Optimize Your Google Business Profile
Google Business Profile may be your most effective, low-cost marketing investment. Make sure you are managing data and updating visual and textual content on your business profile for maximum impact. Find out more about how to do that well on our blog post here.
Reward Reviews
Incentivize your happy customers to post reviews. Offer discounts or freebies for the people that post reviews on your social media and Google profile. If you receive any negative reviews, be sure to engage with those customers in a proactive and positive manner! More about getting reviews at this link.
Focus on Website Content
Search engines reward high quality content on a website. You are an expert in your field, so posting short, informative and conversational articles on your website drives traffic to your page. Be sure to include industry keywords to alert search engines of your website’s relevance! (If you need some content ideas, that’s a great way to utilize AI.)
Cultivate Partnerships
Reach out to other local businesses to work together on different marketing strategies. You could work on a social media campaign together, create a joint contest with prizes from both businesses, or just promote each other on your various platforms.
Email Marketing
In terms of return-on-investment, email marketing is still extremely effective. You can make direct contact with your customers in a meaningful way, and you can upcycle content from your blogs and social media posts to minimize time spent on your emails.
If you want help in boosting your small business marketing, Octane has a price structure that is accessible to small business budgets! Contact us to get started.