The internet is transforming, and my business is changing with it. AI, voice search, and visual discovery are shifting the way people use the internet. They are not just using Google anymore. And even Google’s search strategy has changed drastically.
What do I think your small business can do to keep up? Here are some of the new buzzwords in the industry, what they mean, and ultimately, how I think you should update your website:
AEO
Answer Engine Optimization provides concise answers to common questions in your industry. Think about the main questions your customers want to know, clearly ask and answer the questions, and display the answers in a prominent place on your website. This strategy allows AI search to easily find and display information in your own words.
GEO
Generative Engine Optimization makes websites accessible for AI content generators, such as ChatGPT, Perplexity, and Gemini. One of the keys is to include content that showcases your expertise. Make sure it is clear that you, the expert in the field, are providing the high-quality content that is available on your website. Or, if you are using a source, be sure it is a credible one.
Zero-Click
Provide easy-to-grab snippets about your articles. This way, search engines can get content from your website and use it within their answers.
Voice Assistant
Your content should be easy to say, in addition to easy to read. This gives voice assistants the ability to use your content in a conversational way.
Visual Search
Use good-quality, original images with descriptive file names, titles, and captions.
Here are my key takeaways. Focus on clear, concise language. Show your expertise. And answer questions that your customers want to know.
If you need help updating your company website to meet the demands of AI, Octane can help you navigate this new reality. Contact us to get started!
