A prominent business journal recently published an article claiming that Social Media is dying.
So, what do we think? Well, it is certainly not time to panic. Social media is still one of the best ways to connect with your customers. So, we say: stay the course if it is working for your business!
But we always advise a diversified approach to your company’s online presence. So here are things you can boost for your business. That way, you make sure your company is ready… if that decline actually happens.
Focus on your website.
Your company’s landing page should be visually appealing and easy to use. Avoid slow loading and difficult navigation. And make sure the pages are content rich and offer high quality, specific information for search engine optimization.
Positive Customer Reviews
You have the ability to monitor and manage your business image by responding to reviews, both negative and positive. And by encouraging happy customers to write about their experiences. More about reviews.
Consistent Email Connection
Email is back! (Or, maybe it never left.) As customers continue to seek new ways to connect with their favorite brands, you can reach them more directly through email. And with the proper tools, you can get instant feedback on who you are reaching.
Authentic Online Voice
This is a big one, but it is more intangible. Whether you are interacting with a customer face to face, on paper, or online, be true to your company identity and to your customers. One of the reasons social media may be declining? It feels impersonal. So, our best advice: Be authentic and actually connect with your clients!
The internet is constantly evolving, and it will continue to change rapidly for years to come. We know how to shift with it! Let us help you get your online presence humming!