Google – Octane Marketing

Google AI Mode

March 12, 2025March 1, 2025 by Octane Marketing

Artificial Intelligence is transforming the way people use the internet. And these changes will affect the way people do business online. Google Search seems to be at the forefront of this transformation as they implement a user-friendly “AI Mode” in Google Search, which is now in Beta testing. Here’s a quick explanation on the new … Read more

There’s a New Penguin in Town

January 11, 2024October 5, 2016 by Octane Marketing

Meet Google Penguin 4.0 On September 23, 2016, Google announced that the Penguin algorithm was being updated. Along with that, Penguin 4.0 would become a real-time addition to their arsenal of over 200 ranking algorithms. Sparing all of the technical details, Penguin is generally looking for sites with one or several of the following types … Read more