Artificial Intelligence is transforming the way people use the internet. And these changes will affect the way people do business online. Google Search seems to be at the forefront of this transformation as they implement a user-friendly “AI Mode” in Google Search, which is now in Beta testing. Here’s a quick explanation on the new … Read more
ChatGPT announced in July that they plan to launch their own search engine. You may have already experienced the shift Google and Bing have made to include artificial intelligence (AI). Search Engines are changing dramatically with this introduction of AI, but your business can stay at the forefront of searches. So, how can your small … Read more
Happy New Year from The Octane Agency! We love kicking off the year with our predictions in Digital Marketing. The evolution of the digital space has been changing at an ever-increasing pace. Here are a few things we think you will be seeing in 2023. Creators Marketplace use skyrockets If your business wants to interact … Read more
One of the most powerful drivers of web page visitors is Google’s Featured Snippets. Featured snippets attempt to answer questions on the search page. Google highlights content from websites and users are able to find information without going to another web page. Interestingly, even though Google is attempting to reduce clicks, featured snippets still drive … Read more
You can drive customers to your website by providing information your customers are searching online. That is why content blogs are such an important part of your company’s website. If you want to show up in searches – so your website needs blogs for SEO, search engine optimization. Here are five important components of a … Read more