On Social Media, Authenticity is Key

By Grace on Thursday, November, 1st, 2018 in Octane Blog,Social Media. No Comments

We all know marketing and advertising are making a rapid shift to the world of social media. That gives consumers more access to information than ever.  There is one thing that consumers using social media prize more than anything else — authenticity. A recent survey shows that 86% of consumers say authenticity is important when […]

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