On Social Media, Authenticity is Key

By Grace on Thursday, November, 1st, 2018 in Octane Blog,Social Media. No Comments

We all know marketing and advertising are making a rapid shift to the world of social media. That gives consumers more access to information than ever.¬† There is one thing that consumers using social media prize more than anything else — authenticity. A recent survey shows that 86% of consumers say authenticity is important when […]

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