User Generated Content Archives - The Octane Agency

Adapting Your Marketing Strategy after COVID-19

By Grace on Friday, September, 4th, 2020 in Marketing. No Comments

Digital marketing is a rapidly changing industry. And because people have been forced to operate in the digital world during the COVID-19 pandemic, this transformation has accelerated rapidly. Why is online marketing changing so quickly? Because more and more of us are working, shopping and educating using online platforms.  Advertisers realize they must reach us […]

On Social Media, Authenticity is Key

By Grace on Thursday, November, 1st, 2018 in Octane Blog,Social Media. No Comments

We all know marketing and advertising are making a rapid shift to the world of social media. That gives consumers more access to information than ever.  There is one thing that consumers using social media prize more than anything else — authenticity. A recent survey shows that 86% of consumers say authenticity is important when […]

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