Artificial Intelligence is transforming the way people use the internet. And these changes will affect the way people do business online. Google Search seems to be at the forefront of this transformation as they implement a user-friendly “AI Mode” in Google Search, which is now in Beta testing. Here’s a quick explanation on the new product and how it could affect web traffic for small businesses.
The goal of Google AI Mode is to allow for more in-depth responses from a Google Search. The search engine responses can break down complex answers, make comparisons, and allow for follow-up questions. It organizes responses in a way that makes sense to users. And it can be used with text, voice, and image searches.
As a search engine marketing company, we are constantly adapting to the changes of a dynamic and rapidly moving industry. This type of search will inevitably change your company’s search engine traffic. We have already seen a drop in organic traffic with the implementation of basic AI on Google. This type of dynamic search could cause another decrease. So, how can your business thrive within this new framework?
Original, relevant content
Your website must emphasize expertise, readability, authority and locality. Include information that addresses specific pain points for potential customers. Be sure to reference your location. And, ensure that your content is original and not copied from other sources.
For example, if a person is searching for answers about specific DUI laws in Georgia, your website will rise to the top if it references specific cases in Georgia, offers good sound advice and is easy to read and understand.
User-friendly interface
Ensure that your website is adapted to all devices, considering mobile first. And check that your website pages load quickly.
Cultivate an online community
Word of mouth is the best way for a business to expand. If you are cultivating a community of satisfied customers online, through social media and great online reviews, your business will remain strong and continue to expand despite changes to search.
As the world of online search continues to change, we can help your business adapt with it.