Entering the social media world with a new small business can be daunting. There are so many different platforms, choose one or two mediums and show up consistently. How do you choose? Here’s an idea of the focus on four of the top platforms, so you can find the right one for your company.
This is a great place to start for many businesses, because you can do a lot on one interface. Companies can post their contact information, advertise for events, post on a running feed and short-term stories. Though it has the largest user base, it is considered old-fashioned by some. But, in most cases, this is your starting point.
YouTube
This is where all demographics spend the most time, but the capabilities for reaching people are limited. If your company can create engaging video content, it can be massively useful for connecting with current and potential customers. But good video content is time-consuming and expensive. If your company has a story to tell, or something visual to showcase, get going on YouTube.
If networking is key to your business model, your business can benefit greatly from a primary presence on this site. While it’s user-base trends older, it is a good way to connect with other businesses, potential partners and talent.
For highly visual products, Instagram is a great place to start. This is a favorite among younger demographics, so if your target audiences trend younger, you may find them first on Instagram. This site drives shopping decisions for a lot of people. But, it requires constant attention and quick responses to direct messages.
For most companies, these are the four you want to begin with. TikTok, Twitter/X, Snapchat, WhatsApp, Reddit, and Pinterest are also options to consider as secondary social media sites, once you have created a solid presence on one of the four listed above.
Can we help you kick-start your small business social media presence? Contact us today!