Want to make your small business soar in 2025? We think the key to small business marketing success is to cultivate trust.
In general, small businesses have the edge when it comes to building trust with your customers because you are more likely to have a face to face interaction with a customer or client. And, we think that it is possible for your small business to build that trust online. Here’s how to best connect with your customers in 2025:
Focus on UGC
When done right, user generated content can be the most authentic form of marketing. Consumers are smart, they can sniff out inauthentic advertising. So we think it is a great idea to invite your customers to engage in real, honest reviews and posts about your products and services. You can incentivize this with discounts and freebies, just be sure to disclose that information when you re-use that content.
Up-Front Advertising
This is not the year for hiding ads in TikTok videos or creating fake Social Media accounts that include ads. Instead, be bold about letting customers know you are advertising. Believe in the product you are selling. And be honest that it is you who is selling it.
Indicate When You Use AI
People know that AI is becoming an important part of a business model. That is especially true with customer service AI tools. We think it is important, when you implement an AI tool, to be sure that you clearly identify when a customer is interacting with AI and when they are interacting with a real person.
Let People Know You
Be honest about who you are, what you care about, and where you want your business to go next. People want to know the people behind the products and services they consume, so do not be afraid to tell your story on social media and your website.
If you want to improve your online presence in 2025, contact us to get started!