Just because privacy regulations have changed in our industry, that does not mean personalized marketing is gone. Here are some of my favorite new ways that companies are creating a personalized experience for online customers using data you gather with their permission.
First Party Data
If your company has already been gathering data on your customers, you probably know this information is more important than ever. It gives your small business the ability to personalize your customer experience. And it’s not too late to get started by utilizing in-person interactions, website activity and purchase history to help you build customer profiles.
Zero Party Data
This is information that a customer provides directly to your company through surveys, reviews, polls, quizzes and more. I see huge potential for this, because new AI technology can help a small business harness this information and use it to enhance customer experience.
Value Exchange
If you are having trouble getting data, try a value exchange. Your company can offer loyalty rewards, drawings, prizes, or exclusive content in exchange for providing their personal information directly to your organization.
As a Marketing CEO, I believe that the best strategy is building trust with your customers. They want a customized experience, they just want to have control over what kind of data they provide and to whom they provide it. So, when you are transparent about why you want their information, it can only strengthen your relationship with your customers! At Octane, we can help you do that. Contact us today to get started!
