Analytics

Should Your Small Business Focus on Identity Resolution? 

by

The personal touch has always been an effective way to market to customers. But building a relationship with customers is a little bit more difficult in a digital landscape. Identity resolution may help your company customize your marketing efforts to your costumers.  Identity Resolution Explained Your customer may cross paths with your company at multiple … Read more

Consumer Attention (Part 1)

by

To gain and hold a consumer’s attention… that is difficult. For good reason. It is estimated that people encounter an average of 4 to 10 thousand advertisements every day. And, consumer digital privacy is more regulated now. So we must move away from personal data collection. Instead, we return to seeking to understand deeper truths … Read more