As a small business owner, there are many demands on my time, so I am always looking for ways to work smarter, instead of harder. Predictive Analytics is just one of the tools I have found that helps me streamline my decision-making. Octane has always used analytics to help us see how our content, marketing … Read more
Just because privacy regulations have changed in our industry, that does not mean personalized marketing is gone. Here are some of my favorite new ways that companies are creating a personalized experience for online customers using data you gather with their permission. First Party Data If your company has already been gathering data on your … Read more
Every advertiser on the planet wants to get customers’ attention. If you are a small business, how do you compete? In February, we wrote about tracking attention using technology. We discussed what new technology tell us about keeping a customer’s attention online. While you may not have access to this new technology, you can still … Read more
The personal touch has always been an effective way to market to customers. But building a relationship with customers is a little bit more difficult in a digital landscape. Identity resolution may help your company customize your marketing efforts to your costumers. Identity Resolution Explained Your customer may cross paths with your company at multiple … Read more
To gain and hold a consumer’s attention… that is difficult. For good reason. It is estimated that people encounter an average of 4 to 10 thousand advertisements every day. And, consumer digital privacy is more regulated now. So we must move away from personal data collection. Instead, we return to seeking to understand deeper truths … Read more