Local Search Marketing is an incredibly effective tool to attract potential consumers looking for the products and services you offer. To capitalize on this, you want to make sure your website and local marketing action plan employ the most up-to-date methods for making your business visible in your service area. Whether you’re here in Roswell GA or as far away as San Clemente CA, review the following items to ensure your local visibility success.
Having a great looking website is not enough to attract new customers. Relevant website content is required so that people understand what you offer. Start by reviewing the keywords (products and services) that describe your business. This will lead to better written content, to better capture the web searches by your potential customers.
Just as important as writing relevant content, is making sure your website is technically sound. Proper page-coding and formatting will make it easier for seach engines to find and properly categorize your website.
Over 70 local and specialty business directories are available to “advertise” your business to your local community. Think of these as “mini websites,” all detailing your business expertise, products, services, store hours and more. And some of these directories have active and engaged members. Members of communities like Yelp, Facebook, Google+ and more actively look for information and reviews about your business. And if you’re not listed or your information is incomplete, they won’t bother to call. Don’t overlook these communities. Make sure your business is properly listed and categorized.
Once your local directory presence is optimized, asking for reviews is the next step in local market dominance. Ask your existing customers to leave a friendly review if they’ve had a good experience. Maximizing your directory presence gives reviewers a chance to use their favorite platform. Places with more reviews are more likely to rank better.