Pay-Per-Click (PPC) advertising is one of the most cost-effective ways for your local business to advertise your product or service online. We think it is a great option for small businesses, because it is cost-effective and targeted.
What is Pay-Per-Click or PPC?
This is a form of advertising that shows up on a search engine based on certain keyword searches. Or ads that show up on social media, based on certain demographics and keywords. Businesses are charged for the ad when someone clicks on it.
What platform should you use?
Google is often a premium choice because in the search engine world, it still has the largest user base. But, if you want to test out your ad prowess at a lower cost point, Bing is another good option. If your potential customers fall into very specific marketing categories, you might find Facebook or Instagram to have a more effective platform for your client base. This is because you can select specific demographics to target. You also have the option for embedded ads that do not require a search, they just pop up in the targeted group feed.
Is it worth it?
PPC can be cost-effective because your business only pays when the person has clicked on the ad. That means, your potential customer has already landed on your website or click-page before you have to pay for their eyeballs. So, the return on investment can be significant, as long as your landing page is engaging and easy to use.
What about SEO?
PPC can be a great addition to your SEO (Search Engine Optimization) strategy. It can be especially effective for businesses that are having trouble with traditional SEO methods because their specific market is saturated with other websites. PPC can elevate your brand when competition for top spots on the search page are highly competitive. PPC can bring exposure to your brand as you work to also optimize your website for traditional searches.
Ready to get your PPC campaign going? Need help with your website and SEO? Octane can help!