Should Business Leaders Make Political Statements?

By Grace on Friday, September, 16th, 2022 in Octane Blog. No Comments

Does it seem like lately more and more companies are publicly taking sides in political debates? We think so too. Many business leaders have been weighing in on their political opinions in very public ways. And often, these public statements have both positive and negative reactions from the public. So, if you are a small […]


Should Your Business Use Social Listening Software?

By Grace on Friday, March, 4th, 2022 in Social Media. No Comments

Social Listening is one of the most valuable marketing strategy tools for your business. If your Metro Atlanta business is not using social listening software, this information is for you. We will cover what it is, how to use it, and how to get it.  What is Social Listening? Social listening tracks different social media […]


What marketing trends can your business expect for 2022? 

By Grace on Monday, January, 10th, 2022 in Marketing. No Comments

The past two years, 2020 and 2021, have completely reshaped the online marketplace. The global pandemic made people dependent on ecommerce much more quickly than most experts anticipated. But we are only now beginning to get a full picture of what those shifts in behavior mean for customers. Here are a few things we think […]


Improving Your Business SEO through Third-Party Reviews

By Grace on Wednesday, September, 1st, 2021 in SEO. No Comments

Third-party reviews are an extremely powerful component to improving the online presence of your local business. Third-party review content and volume are big factors in SEO, or search engine optimization. Here are some ideas for how to improve your third-party review strategy: Increase review volume. Ask customers who interact with your company to write an […]


Does Your Small Business Have a Unified Brand?

By Grace on Tuesday, May, 4th, 2021 in Design. No Comments

Visual brand unity can often be overlooked in small business marketing. But it should be one of the guiding tenets of your marketing strategy. Here’s why. What is visual brand unity? Visual brand unity is like short-hand. It helps communicate your company identity at a quick glance. It is using similar fonts, colors, visuals and […]


How Does Your Business Get Featured on Google Snippets?

By Grace on Thursday, April, 8th, 2021 in SEO. No Comments

One of the most powerful drivers of web page visitors is Google’s Featured Snippets. Featured snippets attempt to answer questions on the search page. Google highlights content from websites and users are able to find information without going to another web page. Interestingly, even though Google is attempting to reduce clicks, featured snippets still drive […]


Is Your Business Ready for 2021 Marketing?

By Grace on Monday, January, 4th, 2021 in Development,Marketing. No Comments

We are (finally) in the year 2021! The pandemic forced many people to begin doing business online last year. And that accelerated changes to the online marketing landscape.  With all of these changes, is your business ready to market online in 2021? Let’s take a look at five things your marketing team should do this […]


Using Live Video to Attract Online Customers

By Grace on Monday, November, 2nd, 2020 in Octane Blog. No Comments

Should your business use live video for marketing? Live video is an emerging marketing trend that creates a powerful online connection between you and your customers. It feels authentic because it is often less polished and more unpredictable. So, it creates a sense of immediacy that cannot be found in pre-edited online videos.   Sounds great, […]


Customer Retention and Your Bottom Line

By Grace on Tuesday, October, 6th, 2020 in Marketing. No Comments

What is Customer Retention? It is keeping your customers loyal to your business. It is all about building a great relationship with your customer. Your business creates value in their lives and so they trust you with their money. And these customers will not only keep coming back, but they will likely bring others along […]


Adapting Your Marketing Strategy after COVID-19

By Grace on Friday, September, 4th, 2020 in Marketing. No Comments

Digital marketing is a rapidly changing industry. And because people have been forced to operate in the digital world during the COVID-19 pandemic, this transformation has accelerated rapidly. Why is online marketing changing so quickly? Because more and more of us are working, shopping and educating using online platforms.  Advertisers realize they must reach us […]

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