Should Your Small Business Do a Podcast?

It seems everyone is listening to Podcasts right now, is it time for your small business to get in the game?

We think so! Here’s why.

Growing Market

The number of people that listen to podcasts weekly has more than tripled in the last ten years, according to Statista. And, they say, listenership is projected to continue growing, with an expected listenership of more than 110 million people by 2029. 

Inexpensive

If you plan to produce your own podcast, recording equipment is relatively cheap and lasts a long time. Since you are already an expert in your field, you just need a little time to sit down and record your insights. 

Networking

You can invite other industry partners and influential people to join you on your podcast for a conversation. This generates interest and widens your audience. And gives you a chance to meet other players in your field.

Repurposing

You can reuse audio clips on your varying social media and web accounts. Also, many podcasters video record their podcasts, which allows for even more repurposing. 

Sold? There are three ways your business can get into the podcast world. 

Create Your Own Podcast Content

This may involve discussions between employees, chats about current issues in your industry, or you can even invite someone to come interview you. If this is a new concept, many businesses are using AI to generate scripts, or even create an AI-made podcast!

Be a Guest on Other Podcasts

This is a great way to get new leads and increase exposure for your company. Podcasters are always looking for expert guests, so offering your know-how is an easy way to start!

Pay for an Ad on a Podcast

If you are not ready to jump right in, you can also investigate potential advertising opportunities on existing podcasts. 

Podcasting isn’t the only way to grow your business online. Contact us today for more information!

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