If new statistics are correct, you probably spoke with Siri, Alexa, Google Home, Cortana or another voice assistant recently. As a local Atlanta business owner, could voice search technology affect your online marketing strategy?
New studies suggest a growing number of people interact with technology in conversation, instead of text. They use phones, computers, smart speakers, TV remotes and other devices to interact with voice assistant technology. And this is going to change the landscape of online marketing.
For a little perspective, in a 2018 PwC study, 90% of those surveyed were aware of voice technology and 72% of those have used it. Also, more than 57% of people who have a voice assistant use it once or more per day (Source: PwC.)
Voice search is growing rapidly. So, it is important to find ways to optimize your business website now. Here are three ways to increase voice search traffic online:
Voice search is the new, uncharted territory of online marketing. And Octane is dedicated to helping local businesses in Metro Atlanta navigate it.