Ever wonder what we use behind the scenes at Octane to make our websites sleek and fast? When we build a website, we use the WordPress Content Management System (CMS). And now, when we build a website, we exclusively use the GeneratePress theme. GeneratePress is a WordPress Theme. We moved to GeneratePress a few years … Read more
Visual brand unity can often be overlooked in small business marketing. But it should be one of the guiding tenets of your marketing strategy. Here’s why. What is visual brand unity? Visual brand unity is like short-hand. It helps communicate your company identity at a quick glance. It is using similar fonts, colors, visuals and … Read more
Nearly 85% of potential customers search the web before making a purchase. So it’s your website that has the best chance of being the “first impression” of your company and offerings. And it turns out, the look and feel of your website are the primary drivers of those first impressions. This is why web design … Read more
An Important Measure for Website Design Wondering about the effectiveness of your website content and design? A good first clue is to look at your website bounce rate. You can find bounce rate statistics in your Google Analytics account. Let’s Define Bounce Rate From Wikipedia: Bounce rate is an internet marketing term used in web traffic analysis. It … Read more